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About the Book

Si vous souhaitez vous lancer dans le e-commerce, ou même si votre boutique est déjà en ligne, l'objectif de cet ouvrage est de vous aider à préparer la route sur laquelle vous devrez vous engager pour mener à bien votre projet, en veillant à vous fournir les éléments essentiels pour éviter les pièges et les accidents de parcours. Au terme de cette lecture, vous devriez être à même d'estimer l'étendue du travail, de prendre les bonnes décisions, d'y voir enfin plus clair.

Pour guider les particuliers, (auto)entrepreneurs, TPE et PME à se lancer dans le e-commerce, ce livre fourmille de conseils à lire avant de concevoir son site, souvent réalisé trop rapidement. Par où commencer ? Que faut-il faire ? Quelle offre d'hébergement choisir ? Des textes et images descriptives de chaque produit ? Comment faire décoller les ventes ? Quid du référencement ? Quid de la TVA ? Le but n'est pas ici de décourager les futurs e-commerçants mais bien d'attirer leur attention sur les étapes à franchir, le chemin à parcourir, la patience à avoir, pour maximiser ses chances de réussite.

Ce que vous allez découvrir dans ce livre de référence fait pour tous ceux qui souhaitent se lancer dans le e-commerce:

- Avant de vous lancer, comment réaliser l'étude de marché
- Comment rédiger le cahier des charges de votre site e-commerce
- Monter un business plan pour son site e-commerce
- Création de votre boutique en ligne et choix des prestataires e-commerce
- Comment choisir le nom de domaine de votre future boutique ?
- Tactiques avancées pour faire connaître votre e-commerce et augmenter sa visibilité
- Quelles sont les techniques pour transformer vos visiteurs en clients et les fidéliser ?
- L'importance des avis clients sur votre site e-commerce
- Comment fixer des prix de vente compétitifs et rentables pour vos produits ?
- Que faire des invendus de votre site e-commerce ?
- Données personnelles, e-commerce et CGV
- Quel statut juridique pour votre site e-commerce ?
- Les erreurs fatales à ne pas commettre lorsqu'on se lance en e-commerce


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Product Details
  • ISBN-13: 9781079048636
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 194
  • Spine Width: 10 mm
  • Width: 152 mm
  • ISBN-10: 1079048634
  • Publisher Date: 07 Jul 2019
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 267 gr


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