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Ecrm. Kundenbindung Im E-Business

Ecrm. Kundenbindung Im E-Business

          
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About the Book

Bachelorarbeit aus dem Jahr 2007 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,3, Fachhochschule Frankfurt am Main, Sprache: Deutsch, Abstract: Die vorliegende Arbeit fokussiert sich auf die kontinuierliche Entwicklung des Customer Relationship Managements (CRM) im E-Business. Des Weiteren wird ausgiebig auf den Kundenwert eingegangen, da dieser für das Unternehmen von großer Bedeutung ist. Den Kundenwert kann man als das Kernziel des CRM betrachten. Das Wichtigste überhaupt für ein Unternehmen sind seine Kunden. Das Vertrauen der Kunden in ein Unternehmen und die Beziehung zwischen dem jeweiligen Unternehmen und dem Kunden lassen sich nicht auf die Schnelle aufbauen, sondern brauchen viel Zeit und Geduld. Die Kunden werden über die Zeit immer anspruchsvoller. Den Anbieter in der heutigen Zeit zu wechseln geht bei einem großen Konkurrenzangebot sehr schnell. Deshalb ist eine der wichtigsten Strategien die bestehenden Kunden zu halten und nicht an die Konkurrenz abzugeben. Man sollte dem Kunden das Gefühl geben, dass er bei diesem Unternehmen richtig ist, weil er hier besseren Service und Support als bei der Konkurrenz bekommt. Einen Kunden über einen längeren Zeitraum an sein Unternehmen zu binden ist um ein Wesentliches günstiger, als einen neuen Kunden zu werben. Aber man sollte sich auch die andere Seite vor Augen halten: Was nutzen einem Unternehmen Kunden, die es einfach nicht wert sind, gehalten zu werden. Diese Bachelor-Thesis wird die aktuellen und preiswerten Instrumente darstellen, die das World Wide Web anbietet, um die Kundenbindung effektiv zu erhöhen.


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Product Details
  • ISBN-13: 9783640322015
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3640322010
  • Publisher Date: 17 May 2009
  • Height: 210 mm
  • No of Pages: 54
  • Series Title: German
  • Weight: 86 gr


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