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Effective HR Communication

Effective HR Communication

          
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About the Book

Considerable time and energy go into the design of an HR program but, typically, not as much energy is devoted to the project's presentation to employees, stakeholders, and customers. Meeting the need for HR and internal communications professionals to master how to turn sometimes dry material into an interesting and engaging message for employees while also articulating the business/financial benefits to senior management, "Effective HR Communication" proposes a 7-step model for planning, launching, and measuring the success of a communication campaign. Deborah Corey tackles new areasthat are transforming communications campaigns including how to use and embrace technology as a medium for effective communication, how to understand the needs of target audiences in multi-generational and multi-cultural workplaces, and how to communicate in a global context. In addition, she presents case studies to practically spell what works and what does not work.
About the Author: Debra Corey is an experienced HR professional, with over 30 years of experience as a rewards practitioner. She is currently the group reward director at Reward Gateway, having held similar roles at global organizations such as PageGroup, Merlin Entertainments, Quintiles, Honeywell and Gap. Debra has developed and led a variety of award-winning communication campaigns, and currently teaches a communications course through WorldatWork.


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Product Details
  • ISBN-13: 9780749476168
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Sub Title: A Framework for Communicating HR Programmes with Impact
  • Width: 156 mm
  • ISBN-10: 0749476168
  • Publisher Date: 28 Mar 2016
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 232
  • Spine Width: 12 mm
  • Weight: 331 gr


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