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Entrepreneurship: The Practice and Mindset

Entrepreneurship: The Practice and Mindset

          
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About the Book

Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Entrepreneurship: The Practice and Mindset emphasizes practice and learning through action, helping students adopt an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, the updated Third Edition aids in the development of the entrepreneurial skillset and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teach them crucial life skills.

Table of Contents:
Chapter 1: Practicing Entrepreneurship Entrepreneurship May Be Different From What You Think Beyond the Startup: Ways to Access Entrepreneurship Entrepreneurship Is a Method That Requires Entrepreneurial Thinking The Entrepreneurship Method Described Entrepreneurship Takes Deliberate Practice Chapter 2: Activating an Entrepreneurial Mindset What Is Mindset? The Entrepreneurial Mindset How Your “Why Statement” Connects to Your Entrepreneurial Mindset Habits to Practice for an Entrepreneurial Mindset Chapter 3: Facilitating Social Entrepreneurship The Two Dimensions of Social Entrepreneurship Social Entrepreneurs Solve Wicked Problems Types of Social Entrepreneurship Funding Social Ventures Social Entrepreneurs and Their Stakeholders Measuring Impact Chapter 4: Creating and Recognizing New Opportunities What Is “Opportunity” in Entrepreneurship? Opportunities Start With Thousands of Ideas Four Pathways to Opportunity Identification The IDEATE Method for Creating New Opportunities Challenges Moving From Idea to Opportunity Chapter 5: Using Design Thinking What Is Design Thinking? Design Thinking Is Human Centered Design Thinking Requires Empathy The Design-Thinking Process: Five Phases A Deeper Dive Into Observation and Interviewing Service Design Thinking Chapter 6: Building Business Models What Is a Business Model? The Four Parts of a Business Model The Customer Value Proposition Different Types of CVPs and Customer Segments Two Canvases, One Business Model Chapter 7: Developing Your Customers Customers and Markets Customer Psychology Customer Segmentation Market Sizing Chapter 8: Testing and Experimenting With New Ideas Experiments: What They Are and Why We Do Them Types of Experiments A Deeper Look at Prototypes The Scientific Method Applied to Entrepreneurship Interviewing for Customer Feedback The Reward of Gathering Your Own Evidence Chapter 9: Developing Networks and Building Teams The Power of Networks The Value of Networks Building Networks Networking to Build the Founding Team Chapter 10: Creating Revenue Models What Is a Revenue Model? Generating Revenue From “Free” Revenue and Cost Drivers Pricing Strategies Calculating Price Chapter 11: Anticipating Failure Failure and Entrepreneurship The Failure Spectrum Fear of Failure Learning From Failure Using Resilience to Overcome Failure Chapter 12: Bootstrapping and Crowdfunding for Resources What Is Bootstrapping? The Bootstrapped Startup Crowdfunding Versus Crowdsourcing Crowdfunding Startups and Entrepreneurship The 4 Contexts for Crowdfunding A Quick Guide to Successful Crowdfunding Chapter 13: Financing for Startups What Is Equity Financing? The Basics of Valuation Angel Investors Venture Capitalists Due Diligence Supplement A: Financial Statements and Projections for Startups 3 Essential Financial Statements The Journey of Cash: The Cash Conversion Cycle Building Pro Forma Financial Statements Building Assumptions: Operating Policies and Other Key Assumptions Chapter 14: Navigating Legal and IP Issues Legal Considerations Types of Legal Structures Intellectual Property (IP) Global IP Theft Hiring Employees Chapter 15: Engaging Customers Through Marketing The Basic Principles of Marketing Entrepreneurial Marketing Building a Brand Digital Marketing Influencer Marketing Chapter 16: Pitching to Launch Planning for Pitching The Most Common Planning Activities for Entrepreneurs The Questions That Any Type of Planning Document Must Answer Pitches Take Many Forms The Pitch Deck Pitching


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Product Details
  • ISBN-13: 9781071884904
  • Publisher: Sage Publications Inc Ebooks
  • Publisher Imprint: SAGE Publications Inc
  • Edition: Revised edition
  • Sub Title: The Practice and Mindset
  • ISBN-10: 1071884905
  • Publisher Date: 19 Feb 2024
  • Binding: Digital download and online
  • Language: English


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