From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes the new edition of this ground-breaking text.   Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them life skills needed by all.   New to the Second Edition is a chapter on developing your customers, updated case studies, Mindshift Activities and Entrepreneurship in Action profiles, and expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends. 

Table of Contents:
Preface Acknowledgements About the Authors Part 1. Entrepreneurship is a Life Skill Chapter 1. Practicing Entreprenuership 1.1 Entrepreneurship Requires Action and Practice 1.2 Entrepreneurship May Be Different From What You Think 1.3 Types of Entrepreneurship 1.4 Entrepreneurship Is A Method Not a Process 1.5 The Method Involves Creating the Future – Not Predicting It 1.6 The Key Components of the Entrepreneurship Method 1.7 Entrepreneurship Requires Deliberate Practice 1.8 How This Book Will Help You Practice Entrepreneurship Chapter 2. Activating an Entrepreneurial Mindset 2.1 The Power of Mindset 2.2 What is Mindset? 2.3 The Self-Leadership Habit 2.4 The Creativity Habit 2.5 The Improvisation Habit 2.6 The Mindset As The Pathway to Action Part II. Creating and Finding Opportunities Chapter 3. Creating and Recognizing New Opportunities 3.1 The Entrepreneurial Mindset and Opportunity Recognition 3.2 Opportunities Start With Thousands of Ideas 3.3 Four Pathways To Opportunity Identification 3.4 Opportunities Through Alertness, Prior Knowledge and Pattern Recognition 3.5 From Idea Generation To Opportunity Recognition Chapter 4: Using Design Thinking 4.1 What is Design Thinking? 4.2 Design Thinking As A Human-Centered Process 4.3 Design Thinking Requires Empathy 4.4 The Design-Thinking Process: Inspiration, Ideation, Implementation 4.5 Needs Discovery Technique #1: Observation 4.6 Needs Discovery Technique #2: Interviewing 4.7 Variations Of The Design-Thinking Process Chapter 5. Building Business Models 5.1 What is A Business Model? 5.2 The Four Parts of A Business Model 5.3 The Customer Value Proposition (CVP) 5.4 Different Types Of CVPs And Customer Segments 5.5 The Business Model Canvas (BMC) Chapter 6. Developing your Customers 6.1 Customers and Markets 6.2 Types of Customers 6.3 Customer Segmentation 6.4 Target Customer Group 6.5 Customer Personas 6.6 Customer Journey Mapping Process 6.7 Market Sizing Chapter 7. Testing and Experimenting New Ideas 7.1 Experiments: What They Are and Why We Do Them 7.2 Types of Experiments 7.3 A Deeper Look at Prototypes 7.4 Hypothesis Testing & the Scientific Method Applied to Entrepreneurship 7.5 The Experimentation Template 7.6 Interviewing for Customer Feedback Chapter 8. Developing Networks and Building Teams 8.1 The Power of Networks 8.2 The Value of Networks 8.3 Building Networks 8.4 Virtual Networking 8.5 Networking to Build the Founding Team Part III. Evaluating and Acting on Opportunities Chapter 9. Creating Revenue Models 9.1 What is A Revenue Model? 9.2 Different Types of Revenue Models 9.3 Generating Revenue From “Free” 9.4 Revenue and Cost Drivers 9.5 Pricing Strategies 9.6 Calculating Prices Chapter 10. Planning for Entrepreneurs 10.1 What is Planning? 10.2 Planning Starts with a Vision 10.3 Plans Take Many Forms 10.4 Questions to Ask During Planning 10.5 The Business Plan Debate 10.6 Tips for Writing Any Type of Plan Chapter 11. Learning From Failure 11.1 Failure and Entrepreneurship 11.2 The Failure Spectrum 11.3 Fear of Failure 11.4 Learning From Failure 11.5 Getting Gritty: Building a Tolerance for Failure Part IV. Resourcing New Opportunities Chapter 12. Bootstrapping and Crowdfunding for Resources 12.1 What is Bootstrapping? 12.2 Bootstrapping Strategies 12.3 Crowdfunding Versus Crowdsourcing 12.4 Crowdfunding Startups and Entrepreneurships 12.5 The Four Contexts for Crowdfunding 12.6 A Quick Guide to Successful Crowdfunding Chapter 13. Financing for Startups 13.1 What is Equity Financing? 13.2 The Basics of Valuation 13.3 Angel Investors 13.4 Venture Capitalists (VCS) 13.5 Due Diligence Chapter 14. Navigating Legal and IP Issues 14.1 Legal Considerations 14.2 Types of Legal Structures 14.3 Legal Mistakes Made by Startups 14.4 Intellectual Property (IP) 14.5 Global IP Theft 14.6 Common IP Traps 14.7 Hiring Employees Chapter 15. Engaging Customers Through Marketing 15.1 What is Entrepreneurial Marketing 15.2 The Basic Principles of Marketing 15.3 Building a Brand 15.4 Marketing Tools for Entrepreneurs 15.5 Creating Your Personal Brand Chapter 16. Supporting Social Entrepreneurship 16.1 The Role of Social Entprenreneurship 16.2 Social Entrepreneurship and Wicked Problems 16.3 Types of Social Entrepreneurship 16.4 Capital Markets for Social Entrepreneurs 16.5 Social Entrepreneurs and Their Stakeholders 16.6 Differences Between Social Entrepreneurship and Corporate Social Responsibility 16.7 Social Entrepreneurship and Audacious Ideas 16.8 Global Entrepreneurship Glossary Supplement A - Financial Statements and Projections for Startups Supplement B - The Pitch