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Entrepreneurship (Special Indian Edition)

Entrepreneurship (Special Indian Edition)

          
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About the Book

The text is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. It maintains its well-known "from start to finish" approach. Actual case studies and entrepreneur profiles would help illustrating successful and not-so-successful ventures.

Table of Contents:
Part I: THE ENTREPRENEURIAL PERSPECTIVE Chapter 1. The Nature and Importance of Entrepreneurs Chapter 2. The Entrepreneurial and Entrepreneurial Mind Chapter 3. The Individual Entrepreneur Chapter 4. International Entrepreneurship Opportunities Part II: CREATING AND STARTING THE VENTURE Chapter 5. Creativity and the Business Idea Chapter 6. Legal Issues for the Entrepreneur Chapter 7. The Business Plan: Creating and Starting the Venture Chapter 8. The Marketing Plan Chapter 9. The Organizational Plan Chapter 10. The Financial Plan Part III: FINANCING THE NEW VENTURE Chapter 11. Sources of Capital Chapter 12. Informal Risk Capital and Venture Capital Part IV: MANAGING, GROWING, AND ENDING THE NEW VENTURE Chapter 13. Entrepreneurial Strategy: Generating and Exploiting New Entries Chapter 14. Strategies for Growth and Managing its Implications Chapter 15. Accessing Resources for Growth from External Sources Chapter 16. Going Public Chapter 17. Ending the Venture. Index


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Product Details
  • ISBN-13: 9780070620179
  • Publisher: Tata Mcgraw Hill
  • Publisher Imprint: Tata Mcgraw Hill
  • Edition: 6
  • No of Pages: 624
  • ISBN-10: 0070620172
  • Publisher Date: 2006
  • Binding: Paperback
  • Language: English
  • Weight: 821 gr

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