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Erfolgsfaktor Kommunikation Bei Messeauftritten

Erfolgsfaktor Kommunikation Bei Messeauftritten

          
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About the Book

Messen als Marketing-Instrument dienen der Positionierung des Gesamtunternehmens, dem Aufbau und der Pflege von Kundenbeziehungen. Sie sind Vertriebskanal fur Produkte und Dienstleistungen oder bereiten deren Absatz vor. Die Kommunikation steht dabei im Mittelpunkt. Die Begegnung am Messestand ist jedoch nur einer der Aspekte, uber die im Kontext eines erfolgreichen Messe-Auftritts nachgedacht werden muss. Experten aus den verschiedenen relevanten Bereichen - vom expliziten Messe-Management bis hin zu Social Media und Virtual Events - beschreiben in diesem Sammelband die Dimensionen der Kommunikation bei Messe-Auftritten und wie diese wirkungsvoll ausgebildet werden konnen. Von der Offentlichkeits-Arbeit als Wirkungsverstarker bis hin zu multisensualen Erlebnissen, von vor- und nachgelagerten hybriden Komponenten bis hin zu Edutainment am Messestand - dieses Fachbuch gibt Anregungen und Hilfestellungen fur alle, die Kommunikation bei Messe-Auftritten erfolgreich gestalten wollen.


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Product Details
  • ISBN-13: 9783896736369
  • Publisher: Duncker & Humblot
  • Publisher Imprint: Duncker & Humblot
  • Height: 211 mm
  • No of Pages: 175
  • Spine Width: 0 mm
  • Width: 147 mm
  • ISBN-10: 3896736361
  • Publisher Date: 01 Dec 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 2901 gr


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