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Erfolgsfaktoren deutscher Unternehmen bei der Marktbearbeitung in Indien

Erfolgsfaktoren deutscher Unternehmen bei der Marktbearbeitung in Indien

          
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About the Book

Inhaltsangabe: Einleitung: Indien ist ein Land, dessen kulturelle und ethnische Vielfalt die Europas bei weitem übertriff. Auf einer neunmal so großen Fläche wie die der Bundesrepublik Deutschland lebt ein Sechstel der Weltbevölkerung. Die fast 900 Mill. Einwohner sprechen 1600 unterschiedliche Sprachen und Dialekte und gehören hauptsächlich 6 verschiedenen Religionen an - dem Hinduismus, Islam, Christentum, Sikhismus, Buddhismus und dem Jainismus. Indien fasziniert die westliche Welt seit jeher durch seine widersprüchliche Kultur. Auf der einen Seite existiert das „alte" Indien mit seiner von der Religion und starken Gegensätzen zwischen Reichtum und Armut geprägten Gesellschaft, die durch das Kastenwesen geordnet ist. Andererseits gibt es das „moderne" Indien mit einer beträchtlich diversifizierten industriellen Basis, mit einer eigenen Raumforschung und einer hochentwickelten Softwareindustrie. Indien - einer der größten Binnenmärkte der Welt in einer günstigen Position zu anderen asiatischen Ländern - besitzt seit langem Attraktivität für ausländische Geschäftsleute. Aber erst mit den von der Minderheitsregierung der Kongresspartei um Premierminister Narasimha Rao 1991 eingeleiteten wirtschaftlichen Reformen zog Indien viele ausländische Unternehmer an, wie die dynamische Entwicklung der Investitionen nach 1991 in Indien zeigt. In der vorliegenden Arbeit wird dabei die Präsenz deutscher Unternehmen in Indien untersucht. Ziel ist es, Determinanten einer erfolgreichen Marktbearbeitung in Indien zu finden. Im folgenden Abschnitt werden zunächst die grundlegenden Veränderungen durch die wirtschaftlichen Reformen analysiert. Dabei sollen die bisherigen und geplanten Maßnahmen und ihre Erfolgsaussichten im Mittelpunkt stehen. Inhaltsverzeichnis: Inhaltsverzeichnis: AbkürzungsverzeichnisIII AbbildungsverzeichnisIV Tabellenverzeichnis VorwortVI 1.Die strategischen Chancen auf dem Wachstumsmarkt IndienVII 1.1Das Potential des indischen Marktes1 1.1.1Die wirtsch


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Product Details
  • ISBN-13: 9783838639512
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3838639510
  • Publisher Date: 02 May 2001
  • Height: 210 mm
  • No of Pages: 98
  • Series Title: German
  • Weight: 136 gr


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Erfolgsfaktoren deutscher Unternehmen bei der Marktbearbeitung in Indien
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