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Essentials Of Business Research Methods

Essentials Of Business Research Methods

          
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About the Book

This text offers readers a unique balance of qualitative and quantitative research methods. It is written in a lively and easy-to-read style and contains many real-life business examples from the United State, Europre and Asia. The authors employ an applied, hands-on approach that focuses on empirical research techniques, and they provide comprehensive coverage many business areas.When managers made decisions, they must sort through a vast sea of information. Essentials of Business Research Methods provides research techniques for poeple who are not data analysis to help them navigate that sea. The authors include critical topics such as the expanding role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.Key features of Essentials of Business Research MethodsAn excellent continuing case (Samouel\'s Restaurant) is carried throughout the book to illustrate concepts using a concrete example so readers can see how business research information is used in the real world.Three pedagogical features that support the applied emphases of the text are incorporated in all chapters: (1) boxed materiala titled Business Research Dashboard gives real-world, applied research examples, (2) Internet applications/questions provide interactive exercises, and (3) Ethical Dilemma mincases stimulate thinking about ethics in the business world.An extensive treatment of preparing research proposals is supplied in Chapter 2.A Practical approach to defining the research problem and conducting literature reviews is provided in Chapter 4.A separate chapter on qualitative data analysis is included.Essentials of Busines Research Methods powerfully illustrates the connection between business research and better decision making. It celarly fills the need to develop business research skills for both advanced undergraduate and graduate students in business and social science programs.Table of ContentsPreface Part I : Introduction Business Research for the Twenty-First Century Overview of the Research Process Ethics of Business Research Part II : Beginning the Research Process Defining the Research Problem and Reviewing the Literature The Nature and Sources of Secondary Business Data Conceptualization and Research Design Part III : Sampling and Data Collection Sampling Approaches and Considertations Methods of Collecting Primary Data Measurement and Scaling Questionnaire Design Part IV : Analysis and Interpretation of Data Basic Data Analysis for Qualitative Research Basic Data Analysis for Quantitative Research Testing Hypotheses in Quantitative Research Examing Relationship Using Correlation and Regression Other Multivariate Techniques Part V : Communicating the Results Reporting and Presenting Research Glossary Index


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Product Details
  • ISBN-13: 9789381513002
  • Binding: Paperback
  • ISBN-10: 9381513002
  • Language: English

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