Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The fundamental character of the fifth edition is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management.
Table of Contents:
PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
Chapter 1 Strategy, Business Models, and Competitive Advantage
Chapter 2 Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
Chapter 3 Evaluating a Company’s External Environment
Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
Chapter 5 The Five Generic Competitive Strategies
Chapter 6 Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
Chapter 7 Strategies for Competing in International Markets
Chapter 8 Corporate Strategy: Diversification and the Multibusiness Company
Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
Chapter 10 Super Strategy Execution—Another Path to Competitive Advantage
PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1: BillCutterz.com: Business Model, Strategy, and the Challenges of Exponential Growth
Case 2: Whole Foods Market in 2014: Vision, Core Values, and Strategy
Case 3: Apple Inc. in 2015
Case 4: Sirius XM Satellite Radio, Inc. in 2014: On Track to Succeed After a Near-Death Experience?
Case 5: Panera Bread Company in 2015—What to Do to Rejuvenate the Company’s Growth?
Case 6: Vera Bradley in 2015: Can Its Turnaround Strategy Reverse Its Continuing Decline?
Case 7: Tesla Motors’s Strategy to Revolutionize the Global Automotive Industry
Case 8: Deere & Company in 2015: Striving for Growth in a Weakening Global Agricultural Sector
Case 9: PepsiCo’s Diversification Strategy in 2015
Case 10: Robin Hood
Case 11: Southwest Airlines in 2014: Culture, Values, and Operating Practices
Case 12: Toms Shoes: A Dedication to Social Responsibility
