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Ethik in der Öffentlichkeitsarbeit

Ethik in der Öffentlichkeitsarbeit

          
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About the Book

Forschungsarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Medienethik, Note: 1, Universität Wien (Institut für Publizistik- und Kommunikationswissenschaft), Sprache: Deutsch, Abstract: Die vorliegende Arbeit wird sich - grob gesprochen - mit dem Thema PR-Ethik beschäftigen, genauer gesagt mit der Rolle von Moral und Ethik im Bereich der Öffentlichkeitsarbeit. Im Zuge dessen wird ein breiter, aber kompakter Überblick darüber gegeben werden, wo die Frage nach Ethik in diesem Berufsfeld momen-tan steht, welche Richtlinien und Kodizes einzuhalten sind, aber auch inwieweit diese in die Praxis umgesetzt werden. Dies bringt natürlich eine definitorische Festhaltung vorhandener Ethikkodizes mit sich. Auf diese wird jedoch nicht näher eingegangen werden, da der Auseinandersetzung mit diesen schon oft und zur Genüge Rechnung getragen wurde und der Fokus dieser Arbeit eher auf einem Gesamtüberblick zum Thema, als auf einer Konzentration auf ein Teilgebiet der PR-Ethik, liegen soll. Das bedeutet also, dass es sich hierbei um einen theoretischen, aber auch prak-tischen Einblick in den Bereich der Ethik innerhalb der Öffentlichkeitsarbeit han-deln wird. Die Auseinandersetzung mit diesem Themengebiet wird anhand einer fundierten Recherche innerhalb einschlägiger Literatur stattfinden.


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Product Details
  • ISBN-13: 9783656117810
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 82 gr
  • ISBN-10: 3656117810
  • Publisher Date: 04 Mar 2012
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Sub Title: Ein Überblick über ethische Richtlinien, Berufspraxis und wichtige moralische Aspekte der Public Relations in Österreich anhand einschlägiger Litera
  • Width: 148 mm


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