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Home > Business and Economics > Business and Management > Business communication and presentation > Excellence in Communicating Organizational Strategy: (SUNY series in International Management)
Excellence in Communicating Organizational Strategy: (SUNY series in International Management)

Excellence in Communicating Organizational Strategy: (SUNY series in International Management)

          
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About the Book

Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.

Table of Contents:
1. Excellence in Communicating Organizational Strategy: An Introduction Donald P. Cushman and Sarah Sanderson King 2. Stimulating and Integrating the Development of Organizational Communication through High-Speed Management Donald P. Cushman 3. Killer Strategies for Competitiveness: The Case at Microsoft Donald P. Cushman and Sarah Sanderson King 4. High-Speed Management Strategies for Competitiveness: The E-land, a Korean Multinational Yong-Chan Kim 5. Intersections between Crisis and Management: A Case Study B. Thomas Florence and Branislav Kovacic 6. Excellence in Communication During a Crisis: The Case of Indian Point 3 Nuclear Power Plant Joseph T. Pillittere II 7. R&D and Marketing Strategy for Cross-Cultural Cooperation: A Cross-Pacific Study between China and the U.S. Yanan Ju 8. Strategies for Survival in the Global Marketplace: A Study of the Australian Pharmaceutical Industry Robyn Johnston 9. Beyond Benchmarking Institutional Advancement: Jump-Start to Fund-raising Excellence/ Rod Miller 10. Intuition and Metacommunication Strategies in Times of Change Ernest F. Martin Jr. 11. The Strategic Impact of Affect on Decision-Making John Penhallurick 12. Training Strategies for Excellence: Selecting the Appropriate Models for the Specific Task Susanne R. Morris and Robert C. Morris 13. Strategies of Leadership Excellence for Corporate Survival Richard J. Dieker 14. A Summary and Conclusion to Excellence in Communicating Organizational Strategy Donald P. Cushman and Sarah Sanderson King List of Contributors Index


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Product Details
  • ISBN-13: 9780791450345
  • Publisher: State University of New York Press
  • Publisher Imprint: State University of New York Press
  • Height: 229 mm
  • No of Pages: 269
  • Series Title: SUNY series in International Management
  • Weight: 363 gr
  • ISBN-10: 0791450341
  • Publisher Date: 19 Jul 2001
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 25 mm
  • Width: 152 mm


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