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Exploring Language

Exploring Language

          
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About the Book

This market-leading language reader features thought-provoking readings that explore the various interconnections between language and American society.

Table of Contents:
Chapter 1: Breaking Silences                           BEGINNINGS: THE EVOLUTION OF LANGUAGE   Visual: Tower of Babel   From Hand to Mouth Michael C. Corballis   Language and Thought Susanne K. Langer   Horton Heared A Who! Steven Pinker   Visual: Gimme a Cookie (cartoon)   Chunking             Ben Zimmer   Another Language for the Deaf Margalit Fox   Visual: Signwriting   PERSONAL RECOLLECTIONS: COMING INTO LANGUAGE   Homemade Education Malcolm X   A Word for Everything Helen Keller   Visual: Sign Language   Spanish Lessons Christine Marin   Chapter 2: Writers on Writing   THE WRITING PROCESS      Writing for an Audience Linda Flower   Getting Started Anne Lamott   Beware the Trap of 'Bore-geous' Writing    Ayelet Waldman   Writing to Change the World Mary Pipher   FINDING THE RIGHT WORDS   The Case for Short Words Richard Lederer   Saying Is Believing Patricia T. O’Conner   Cliché’s Anyone? James Isaacs   Visual: Writing Well (cartoon)   Selection, Slanting and Charged Language Newman P. Birk and Genevieve B. Birk   Chapter 3: A World of Language   WHAT IS “AMERICAN” ENGLISH?   Do You Speak American? Robert MacNeil   Everyone Has an Accent but Me John Esling   Good English and Bad Bill Bryson   Why Good English Is Good For You             John Simon   Why the U.S. Needs an Official Language Mauro E. Mujica   ENGLISH AS A GLOBAL LANGUAGE   Why a Global Language? David Crystal   Visual: English and Globish (cartoon)   What Global Language? Barbara Wallraff   English as a Global Language: A Good Thing or a Bad Thing?             David Redfern   Lost in America Douglas McGray   Chapter 4: Technology and Language   MAKING CONNECTIONS IN A MODERN WORLD   In the Beginning Was the Word Christine Rosen   Is PowerPoint the Devil? Julia Keller   Visual: The Gettysburg PowerPoint Presentation and The Making of the Gettysburg PowerPoint Presentation Peter Norvig   Blogging in the Global Lunchroom Geoffrey Nunberg   VIRTUALLY SPEAKING Texting David Crystal   Visual: If You Can’t Beat `Em . . . (cartoon)   r u online?: The evolving lexicon of wired teens Kris Axtman   The Keypad Solution             Ammon Shea   The Other Side of E-Mail Robert Kuttner   Three Tweets for the Web             Tyler Cowen   I Tweet, Therefore I Am             Peggy Orenstein   Chapter 5: Communication Gap   HE SAYS, SHE SAYS   Women Talk Too Much Janet Holmes   Sex Differences Ronald Macaulay   What Language Barrier?             Deborah Cameron   No Detail Is Too Small for Girls Answering a Simple Question Tony Kornheiser   Visual: Men Are from Belgium, Women Are from New Brunswick (cartoon)   Oh, Mom. Oh, Honey Deborah Tannen   Speaking Personally             John G,Guinan   WHAT WE SAY AND HOW WE SAY IT   Nonverbal Behavior: Culture, Gender, and the Media Teri Kwal Gamble and Michael W. Gamble   Small-Scale Communication Jennifer Akin   The Like Virus David Grambs   Some Friends and I Started Talking: Conversation and Social Change Margaret J. Wheatley   Chapter 6: Censorship and Free Speech   BIASED LANGUAGE AND HATE SPEECH   Hate Speech Robin Tolmach Lakoff   Bias-Free Language: Some Guidelines Rosalie Maggio   The Word Police Michiko Kakutani   “Nigger”: The Meaning of a Word          Gloria Naylor   CENSORSHIP AND FREE SPEECH   Regulating Racist Speech on Campus Charles R. Lawrence, III   There’s No Such Thing as Free Speech, and It’s a Good Thing Too Stanley Fish   Freedom of Deplorable Speech Tina Dupuy   Visual: First Amendment (cartoon)   Hate Speech Cannot be Tolerated Richard Delgado Chapter 7: Advertising and Print Media THE LANGUAGE OF ADVERTISING   With These Words I Can Sell You Anything William Lutz   The Language of Advertising Charles A. O’Neill   Be All That You Can Be: The Company Persona and Language Alignment Frank Luntz   A Brand by Any Other Name Douglas Rushkoff   Visual: Current Advertisements   THE FUTURE OF PRINT MEDIA   Out of Print             Eric Alterman   Is Print Dead?             J.A. Konrath   Are We Reaching Da Youth? Danny Schechter   Will the Death of Newspapers Also Kill Our Freedoms?             Frank Watson   Freedom of Speech and the Editorial Cartoon Doug Marlette   Visual: Editorial Cartoons     Chapter 8: Political Wordplay   POLITICALLY SPEAKING   How to Detect Propaganda Institute for Propaganda Analysis   Doubts About Doublespeak William Lutz   Do You Speak Presidential? Anna Marie Trester   Deconstructing Obama             Richard O’Mara   Fighting Words: The War over Language Jon Hooten   Visuals: Campaign Advertisements   SPEAKING OUT: LANGUAGE THAT INSPIRED CHANGE   Letter from Birmingham Jail Martin Luther King   Inaugural Address John F. Kennedy   Kennedy’s Inaugural Address: Ask Not What Happened to Oratory Alexandra Petri   Aren’t I a Woman? Sojourner Truth   A More Perfect Union             Barack Obama   Visual: Obama Speech   Chapter 9: Language and the Brain   LANGUAGE AND THOUGHT   Does Language Shape How You Think?             Guy Deutscher   You Say Up, I Say Yesterday  Joan O’C. Hamilton   How Does Our Language Shape the Way We Think? Lera Boroditsky   What’s in a Word?             Sharon Begley   DIGITAL THOUGHT   Google Making Us Stoopid?             Nicolas Carr   The Internet and How We Think: Writers Offer Their Opinions             John Naughton   Your iBrain: How Technology Changes the Way We Think Gary Small and Gigi Vorgan   Speaking in Tones: Music and Language Partner in the Brain Diana Deutsch   Mind over Mass Media             Steven Pinker


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Product Details
  • ISBN-13: 9780205172863
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Depth: 25
  • Height: 229 mm
  • No of Pages: 560
  • Series Title: English
  • Weight: 620 gr
  • ISBN-10: 0205172865
  • Publisher Date: 19 Jan 2012
  • Binding: Paperback
  • Edition: 13 Rev ed
  • Language: English
  • Returnable: Y
  • Spine Width: 18 mm
  • Width: 154 mm


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