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The Field Guide to Supergraphics: Graphics in the Urban Environment

The Field Guide to Supergraphics: Graphics in the Urban Environment

          
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About the Book

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.

Table of Contents:
Introduction • Types of Supergraphics • Corporate Projects • Wayfinding Projects • Retail Projects • Cultural Projects • Civic Projects • List of Contributors


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Product Details
  • ISBN-13: 9780500021347
  • Publisher: Thames & Hudson Ltd
  • Publisher Imprint: Thames & Hudson Ltd
  • Height: 150 mm
  • No of Pages: 384
  • Spine Width: 30 mm
  • Weight: 890 gr
  • ISBN-10: 0500021341
  • Publisher Date: 22 Feb 2018
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: Graphics in the Urban Environment
  • Width: 200 mm


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