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The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits(English)

The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits(English)

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About the Book

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

Table of Contents:
Preface   xiii Guide to Readers   xx Part I   Private Sector and Poverty: Progress During 2004-2009   1 New Introduction: Private Sector and Poverty: Progress During 2004-2009   3 Part II  The Original Text of the Book   25 Chapter 1 The Market at the Bottom of the Pyramid   27 Chapter 2   Products and Services for the BOP   47 Chapter 3   BOP: A Global Opportunity   73 Chapter 4   The Ecosystem for Wealth Creation   89 Chapter 5   Reducing Corruption: Transaction Governance Capacity   103 Chapter 6   Development as Social Transformation   125 Part III CEO Reactions to the Concept and the Book   141 Microsoft   143 Bharti Airtel--Empowering the Villages of India   145 Reuters Market Light and The Fortune at the Bottom of the Pyramid   147 Royal DSM   151 ING   153 GlaxoSmithKline   157 Unilever   159 Philips Electronics--Improving Health and Well-Being at the Base of the Pyramid   161 University of Maastricht   165 Acumen Fund   169 Part IV Case Studies and CEO Comments   171 Jaipur Rugs: Connecting Rural India to Global Markets   175 Casas Bahia: Retail for the Poor   207 CEMEX: Homes for the Poor   219 Hindustan Unilever: Lifebuoy Soap   249 Hindustan Unilever: Iodized Salt (Annapurna Salt)   261 Jaipur Foot: Prosthetics for the Poor   275 Aravind Eye Care: The Most Precious Gift   283 ICICI: Financial Services for the Poor   299 ITC e-Choupal: Technology for the Poor   321 Voxiva: Health Alerts for All   345 E+Co: Energy for Everyone   357 Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid   373 Part V  Video Clips (links) Jaipur Rugs Casas Bahia CEMEX Annapurna Salt Hindustan Lever Limited Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh   Index   385


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Product Details
  • ISBN-13: 9780137009275
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Financial TImes Prentice Hall
  • Depth: 38
  • Height: 233 mm
  • No of Pages: 432
  • Spine Width: 32 mm
  • Weight: 750 gr
  • ISBN-10: 0137009275
  • Publisher Date: 01 Oct 2009
  • Binding: Hardback
  • Edition: 5 HAR/CDR
  • Language: English
  • Series Title: English
  • Sub Title: Eradicating Poverty Through Profits
  • Width: 157 mm


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