From Incremental to Exponential NR

From Incremental to Exponential

International Edition
About the Book
This timely book reminds us that innovation is agnostic about where it's created.
--Satya Nadella, CEO, Microsoft

Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that big equals slow and stodgy is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial assets, and more.

Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation--a book every manager, executive, and ambitious employee will want to read.
About the Author: Vivek Wadhwa has been researching and teaching technology development and innovation for over a decade at leading universities such as Stanford, Duke, Harvard, and Carnegie Mellon. He is a regular keynote speaker and has been a globally syndicated columnist for the Washington Post and a contributor to publications such as the Wall Street Journal, Fortune, MarketWatch, and the Hindustan Times. Ismail Amla is chief growth officer of Capita. He is responsible for overseeing innovation efforts at Capita and both internal and client-facing transformation efforts globally. Alex Salkever is the coauthor with Vivek Wadhwa of The Immigrant Exodus, The Driver in the Driverless Car, and Your Happiness Was Hacked.

Book Details
ISBN-13: 9781523089567
Publisher: Berrett-Koehler Publishers
Publisher Imprint: Berrett-Koehler Publishers
Height: 231 mm
No of Pages: 256
Spine Width: 23 mm
Width: 157 mm
ISBN-10: 1523089563
Publisher Date: 06 Oct 2020
Binding: Hardback
Language: English
Returnable: Y
Weight: 448 gr
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