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The Fundamentals of Design Management: (Fundamentals)

The Fundamentals of Design Management: (Fundamentals)

          
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About the Book

The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The text is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.

Table of Contents:
How to get the most out of this book. Introduction. Design in context: Design and business cultures; Finance, technology and law; Society, politics and environment; Market demands and user needs; Design audits, briefs and proposals; People; Projects; Products and services. Design overview: The power of design; Design and society; Design projects; The design process; Design skills; Design planning; Project management; Design success. Case study: Legible London: a new way of walking in the UK's capital city. Contextual perspectives: Sorena Veerman; Wen-Long Chen; Dr Miles Park. Management overview: Economics; Business and enterprise; The management process; Business and enterprise planning; Management practice; Business administration; Business success. Case study: MAS Holdings: enterprising ethical retailing. Contextual perspectives: Ruedi Alexander Muller-Beyeler; Joshua L.Cohen; Kevin McCullagh. Accounting and finance: The financial organisation; Financial accounting; Financial reporting; Management accounting; Measuring performance; Measuring value in design. Case study: Phelophepa Healthcare Train: delivering value. Contextual perspectives: Philip Goad; Thomas Lockwood; Krzyzstof Bielski. Marketing and brand communication: Users, customers and markets; Understanding production and consumption; Marketing; Marketing communications; Branding; Brand communications; Vision, values and brands. Case study: Zipcar: the vision driving the world's largest car sharing club. Contextual perspectives: Robert Malcolm; Naoko Iida; Audrey Arbeeny. Design and Innovation: Design, Management and innovation; Design-driven innovation; Brand-driven innovation; Design management for corporations; Design management for small to medium enterprises. Case study: Philips Design: design for a sustainable society. Contextual perspectives: Matt Barthelemy; Sonja Dahl; Simon May. Conclusion. Glossary. Bibliography and resources. Picture credits. Acknowledgements. Working with ethics.


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Product Details
  • ISBN-13: 9782940411078
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: AVA Publishing SA
  • Depth: 19
  • Language: English
  • Returnable: N
  • Spine Width: 18 mm
  • Width: 200 mm
  • ISBN-10: 2940411077
  • Publisher Date: 26 May 2010
  • Binding: Paperback
  • Height: 230 mm
  • No of Pages: 208
  • Series Title: Fundamentals
  • Weight: 760 gr


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