close menu
Bookswagon-24x7 online bookstore
close menu
My Account
11%
Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online(The Mal Warwick Fundraising Series)

Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online(The Mal Warwick Fundraising Series)

          
5
4
3
2
1

Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist

About the Book

In this second edition of the popular Fundraising on the Internet, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds.

Table of Contents:
Preface--The Internet Evolution: Online Fundraising Works (Paulette V. Maehara, CFRE).

Introduction--Five Years of Online Fundraising (Nick Allen).

The Contributors.

PART ONE: The Big Picture.

1. Building Trust Online (Ted Hart and Michael Johnston).

2. The Ethics of Online Fundraising (Lisa Aramony).

3. The Emerging Gold Standard of Integrated Fundraising (Mal Warwick).

4. Promoting Your Organization Online (Michael Cervino).

5. Evaluating Online Fundraising Success (Michael Johnston).

6. Regulating Online Fundraising (Michael Johnston).

PART TWO: Online Fundraising Fundamentals.

7. Recruiting New Donors Online (Nick Allen).

8. Renewing Donors Online (Brian Murrow).

9. E-Mail Campaigns and E-Newsletters (Tom Watson).

10. Managing Special Events Online (Aleta Jeffress and Phil Richmond).

11. Donor-Advised Funds Online (Eric Lee Smith).

12. Online Strategies for Foundations and Grantseekers (Martin Schneiderman).

13. Using the Internet for Planned Giving (Lee Hoffman and Ted Hart).

PART THREE: Technology and Your Organization.

14. Electronic Prospect Research (Jim McGee and Ted Hart).

15. Recruiting, Retaining, and Organizing Volunteers Online (John Parke and Ted Hart).

16 Raising Money Online for Multilevel Organizations (Alison Li).

PART FOUR: Tapping into Outside Resources.

17. Managing Donor Data Online (Jay B. Love).

18. ePhilanthropy and Donor Management Systems (Shaun Sullivan).

19. Faster, Cheaper, Better: Internet Outsourcing to Boost Your Online Presence (George Irish and Ken Weber).

PART FIVE: Beyond the Basics.

20. Web Site Content: Keep Them Coming Back (Laura Kujawski).

21. Dos and Don'ts of Web Design (Shirley Sexton and Steve Love).

22. Viral Marketing (Eric Lee Smith).

23. How Nonprofits Can Harness Technology to Build One-to-One Relationships (Shirley Sexton).

24. New Paths to Giving Through Charity Portals (George Irish)

25. Building Your Base Through Advocacy Campaigns (Michael Stein).

Case Studies.

1. Comic Relief: Red Nose Day (Graham Francis).

2. Harvard and Wake Forest Universities (Todd Cohen).

3. The Heifer Project International (Commerce One).

4. Stanford University (Jerold Pearson).

Resources.

A. ePhilanthropy Code of Ethical Online Philanthropic Practices (ePhilanthropyFoundation.Org).

B. Ten Rules of ePhilanthropy Every Nonprofit Should Know (ePhilanthropy Foundation.Org).

C. Web Hosting (Ken Weber and George Irish).

D. Tips for Creating Effective Vendor Contracts (Ken Weber and George Irish).

E. APRA Code of Ethics (Association of Professional Research for Advancement).

F. Using E-Mail Effectively (ePhilanthropyFoundation.Org).

G. The Gilbert E-Mail Manifesto (Michael Gilbert).

ePhilanthropyFoundation's Glossary of Terms.

Index.


Best Seller

| | See All

Product Details
  • ISBN-13: 9780787960452
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: Jossey-Bass Inc.,U.S.
  • Depth: 44
  • Height: 279 mm
  • No of Pages: 320
  • Series Title: The Mal Warwick Fundraising Series
  • Sub Title: The ePhilanthropyFoundation.Org Guide to Success Online
  • Width: 219 mm
  • ISBN-10: 0787960454
  • Publisher Date: 16 Nov 2001
  • Binding: Paperback
  • Edition: 2 Rev ed
  • Language: English
  • Returnable: N
  • Spine Width: 24 mm
  • Weight: 734 gr


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Be The First to Review
Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online(The Mal Warwick Fundraising Series)
John Wiley & Sons Inc -
Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online(The Mal Warwick Fundraising Series)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online(The Mal Warwick Fundraising Series)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals

    | | See All


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!
    ASK VIDYA