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Führungskompetenzen von modernen Managern

Führungskompetenzen von modernen Managern

          
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About the Book

Studienarbeit aus dem Jahr 2002 im Fachbereich BWL - Personal und Organisation, Note: 1,3, Fachhochschule für Wirtschaft Berlin (Wirtschaft), Veranstaltung: Personalführung, Sprache: Deutsch, Abstract: Meine Arbeit beschäftigt sich mit Führungskompetenzen von modernen Managern. Man kann über Führungsansätze und deren betrieblicher Umsetzung unterschiedlicher Meinung sein, allerdings haben all diese Strategien ein verbindliches Ziel: Den Erfolg des Unternehmens und dessen Wertsteigerung. Die Route zu mehr Erfolg und nachhaltiger Wertsteigerung hat einen wichtigen Ausgangspunkt in einem effizienten Führungsansatz. Spitzenmanager prägen das Bild eines Unternehmens und so stellt sich die Frage nach einem optimalen Weg der Interaktion von Kernkompetenzen hin zu einem effizienten Managertyp. Natürlich gibt es aufgrund vielfältiger individueller Eigenschaften keinen Prototyp des erfolgreichen Managers. Es gibt aber dennoch Führungsansätze die schlüssige Antworten auf unternehmens- und branchenspezifische Besonderheiten geben. Daher habe ich zwei "moderne Manager" auf der Suche nach einem optimalen Führungsansatz untersucht. Es handelt sich um den Strategischen Führungsansatz von Coca-Cola, vertreten durch den CEO* 1 Roberto Goizueta und den Mitarbeiterorientierten Führungsansatz von Pepsi&Co, den der CEO Wayne Calloway lebte* 2 . Interessant bei der Auswahl der Manager war für mich die Ausgangssituation der Unternehmen, denn beide Unternehmungen bewegen sich auf dem gleichen Terrain, sind daher (was Branche und Komplexität der Organisation anbetrifft) vergleichbar. Meine Arbeit hat nicht den Anspruch wissenschaftliche Studien über Führungskompetenzen zu analysieren, als vielmehr ein exemplarisches Beispiel für die Umsetzung zweier unterschiedlicher Führungsansätze zu präsentieren und deren Kompetenzvoraussetzungen darzustellen.


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Product Details
  • ISBN-13: 9783656562146
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 178 mm
  • ISBN-10: 3656562148
  • Publisher Date: 29 Dec 2013
  • Height: 254 mm
  • No of Pages: 16
  • Series Title: German
  • Weight: 50 gr


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