Generation Y - those people born between 1983 and 1995 - is now moving into senior management and leadership roles around the world. Many from Generation Y (Gen Y) have grown up in relatively turbulent times and lived through significant economic and political change, and all have experienced huge advances in technology and the communication channels they use on a daily basis. This generation will have the economic future of the world in its hands, but what is it that makes them tick in the workplace? What will motivate Gen Y employees and help businesses attract and retain them? How can you best work with them and lead them? This book examines the views, opinions and aspirations of more than 13,000 18-30-year-olds across 13 countries and four regions of the world. The research explores several key areas related to their work and careers. Specifically, we wanted to know what attracts Generation Y people to a potential employer and what makes them stay in a job. We asked what they look for in an ideal boss and what they regard as markers of success in their careers. We explored their attitudes to changing jobs and starting their own businesses. And, we asked about their use of social media, which is transforming the way people communicate at work and in their leisure time. The findings show that, while there are common themes within this fascinating generation, there are also huge differences when it comes to what motivates them in the workplace, some of which constitute regional or national trends. For some, access to wealth-creating opportunities is a priority, while, for others, the opportunity to help make the world a better place is of greater importance. Some have a strong entrepreneurial streak and wish to build businesses, while others are driven by the opportunity for personal development. Any business manager or HR professional whose workforce relies on Generation Y employees needs to understand them. Being able to identify their motivations and desires in the countries and regions in which you operate is crucial to attracting and retaining these people. No one approach is universally successful. This book explores these differences, with detailed country and regional reports, assessing the implications for organisations and helping business leaders shape appropriate and effective employee value propositions and talent strategies.

Table of Contents:
Introduction Part One: Emerging Economies Introduction China Russia Brazil Poland Part Two: North America Introduction United States Canada Part Three: Europe Introduction United Kingdom Germany Sweden France Netherlands Part Four: Asia Pacific Introduction Australia Japan Conclusion Select bibliography Contacts