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The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World, (paperback)

The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World, (paperback)

          
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About the Book

All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.

Table of Contents:
Foreword xvii Introduction 1   Part I            From Firm-Centric to Network Centric Innovation 9 Chapter 1         The Power of Network-Centricity 11 Chapter 2         Understanding Network-Centric Innovation 29   Part II           The Landscape of Network-Centric Innovation 49 Chapter 3         The Four Models of Network-Centric Innovation 51 Chapter 4         Innovation Networks: The Players and the Plays 67   Part III          The Four Models of Network-Centric Innovation 83 Chapter 5         The Orchestra Model 85 Chapter 6         The Creative Bazaar Model 113 Chapter 7         The jam Central Model 139 Chapter 8         The MOD (“MODification”) Station Model 157   Part IV          Executing Network-Centric Innovation 175 Chapter 9         Deciding Where and How to Play 177 Chapter 10       Preparing the Organization 197   Part V           Globalization and Network-Centric Innovation 217 Chapter 11       Globalizing Network-Centric Innovation: The  Dragon and the Tiger 219 Chapter 12       Concluding Thoughts & Actions for “Monday” Morning 237   References 253 Index 267  


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Product Details
  • ISBN-13: 9780137064861
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Financial Times Prentice Hall
  • Depth: 13
  • Height: 235 mm
  • No of Pages: 304
  • Series Title: English
  • Sub Title: Your Roadmap for Innovating Faster and Smarter in a Networked World, (paperback)
  • Width: 159 mm
  • ISBN-10: 0137064861
  • Publisher Date: 17 May 2010
  • Binding: Paperback
  • Edition: 1
  • Language: English
  • Returnable: N
  • Spine Width: 16 mm
  • Weight: 454 gr


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