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Global Management: Mit einem Geleitwort von Dr.Lothar Spath, Vorsitzender der Geschaftsfuhrung der Jenoptik, Jena(3 Herausforderungen an das Management)

Global Management: Mit einem Geleitwort von Dr.Lothar Spath, Vorsitzender der Geschaftsfuhrung der Jenoptik, Jena(3 Herausforderungen an das Management)

          
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About the Book

Die Rahmenbedingungen des Wirtschaftslebens haben sich grundlegend geandert. Die Wirtschaftsraume werden immer grober, Zollschranken fallen, Weltmarken erreichen eine immer grobere Bedeutung, supranationale Zielgruppen mit einem sehr ahnlichen Konsumverhalten entstehen. Nicht nur von den multinationalen Unternehmen werden Internationalisierungsstrategien entwickelt und realisiert. Nationale bzw. landerdifferenzierte Managementansatze werden duch globale Managementkonzepte ersetzt. Dieses Buch zeigt, wie ein Global Management in allen betrieblichen Bereichen vom strategischen Management uber das Marketing-, Operations-, Finance-Management bis hin zum Controlling und Human Resources Management realisiert werden kann.

Table of Contents:
Erster Teil Management Development.- Contributions to Management Practice By European and North American Management Education Programs.- Globalisierung in der Management-Andragogik.- Internationalizing Business Education: The Value Added Learning Model.- Zweiter Teil Strategic Management.- Internationale Wettbewerbsfahigkeit und Direktinvestitionen.- Globalisierung und der Zwang zur Dynamisierung von Strategien: Das Beispiel der weltweiten Automobilindustrie.- Herausforderung Osteuropa- Markteintritts- und Marktbearbeitungsstrategien.- New Perspectives on Crossborder Alliances: Gaining Competitive Advantage Based on Value-Added Cooperation.- A Comparative Analysis of British and French Administrative Practices.- Dritter Teil Marketing Management.- Globalisierung oder Regionalisierung in der Produktpolitik.- Internationale Preispolitik - Charakterisierung, Einflussfaktoren und Probleme von Preisentscheidungen fur landerubergreifend angebotene Produkte.- Global versus Non-Global Communications.- Globalisierung des Vertriebes.- Problems and Prospects for Green Marketers: Issues Facing Ecotourism.- Vierter Teil Operations Management.- Partnering in Internationally Competitive Supply Chains: Principles and Operational Management.- Global Sourcing.- Funfter Teil Finance Management.- Financing in the Global Capital Market..- Devisentermingeschafte, Euro-Kreditaufnahmen und Devisenoptionen als Instrumente zum Management von Wahrungsrisiken.- Shareholder-Value-Analyse am Beispiel der Rieter AG Holding, Winterthur (CH).- Sechster Teil Controlling/MIS.- Stakeholdermanagement International.- Risk Controlling als Instrument des Risk Management fur international operierende Kreditinstitute.- Prozesskostenbenchmarks zum Generieren von Verbesserungspotentialen im internationalen Wettbewerb.- Today's Information Highway and Tomorrow's Organisation: Managing Privacy, Marketing and Strategic Issues Successfully.- Siebter Teil Human Resources Management.- Internationales Management der Humanressourcen in deutschen und amerikanischen Unternehmungen.- Personalmanagement zur Unterstutzung internationaler Teams.- Competitive Advantage Through Human Resources Management - The Role of HRM in a Global Company.


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Product Details
  • ISBN-13: 9783540609032
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Publisher Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • Edition: 1996 ed.
  • Language: English
  • Returnable: N
  • Spine Width: mm
  • Weight: 950 gr
  • ISBN-10: 3540609032
  • Publisher Date: 06 Mar 1996
  • Binding: Hardback
  • Height: 235 mm
  • No of Pages: 509
  • Series Title: 3 Herausforderungen an das Management
  • Sub Title: Mit einem Geleitwort von Dr.Lothar Spath, Vorsitzender der Geschaftsfuhrung der Jenoptik, Jena
  • Width: 155 mm


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Global Management: Mit einem Geleitwort von Dr.Lothar Spath, Vorsitzender der Geschaftsfuhrung der Jenoptik, Jena(3 Herausforderungen an das Management)
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Global Management: Mit einem Geleitwort von Dr.Lothar Spath, Vorsitzender der Geschaftsfuhrung der Jenoptik, Jena(3 Herausforderungen an das Management)
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