Where Good Ideas Come from NR

Where Good Ideas Come from

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International Edition
 
About the Book
From the New York Times bestselling author of How We Got To Now and Extra Life

The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality. Where Good Ideas Come From gives us both an important new understanding of the history of innovation and a set of useful strategies for cultivating our own creative breakthroughs.
About the Author: Steven Johnson is the bestselling author of eleven books, including Where Good Ideas Come From, Wonderland, and The Ghost Map. He's the host and co-creator of the Emmy-winning PBS/BBC series How We Got To Now, and the host of the podcast American Innovations. He lives in Brooklyn and Marin County, California with his wife and three sons.

Book Details
ISBN-13: 9781594487712
Publisher: Riverhead Books
Publisher Imprint: Riverhead Books
Depth: 32
Height: 234 mm
No of Pages: 326
Series Title: English
Sub Title: The Natural History of Innovation
Width: 162 mm
ISBN-10: 1594487715
Publisher Date: 05 Oct 2010
Binding: Hardback
Edition: 1
Language: English
Returnable: Y
Spine Width: 29 mm
Weight: 539 gr
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