This Handbook provides an authoritative and in-depth overview of the essential topics related to the increasingly important field of choice modeling: a key tool for the understanding of behavior and used to support decision-making across many areas such as transportation, health economics, environmental analysis and marketing.The Handbook of Choice Modelling, composed of contributions from senior figures in the field, summarizes the essential analytical techniques and discusses the key current research issues. The book opens with Nobel Laureate Daniel McFadden calling for deeper engagement with more behavioural and psychological fields, and this is followed by supporting chapters on behavioural economics and mathematical psychology. Further chapters explore the elicitation of data and the context of observation; inter-personal variation; the modeling of complex choice processes taking account of heterogeneity; extending the models to deal with more complex choices; statistical processes for the understanding of data; and finally the practical application of these methods. A final group of chapters discusses the research needs of specific application areas. Offering a unique collection of contributions from many of the top researchers in choice modeling, this Handbook provides essential reading for academics, students and practitioners in a wide range of areas. Contributors: M. Abou Zeid, W.L. Adamowicz, K.W. Axhausen, M. Ben-Akiva, C. Bhat, S. Blackburn, M.C.J. Bliemer, D.S. Bunch, P. Burge, J.R.Busemeyer, R.T. Carson, E. Cherchi, C.G. Chorus, M. Czajkowski, A. Daly, A. de Palma, C. Eckert, F. Feinberg, T.N. Flynn, M. Fosgerau, B. Frischknecht, K. Glenk, K.G. Goulias, W. Greene, G.W. Harrison, D. Hensher, S. Hess, I. Inoa, A. Karlström, E. Lancsar, P. Lenk, G. Loomes, J. Louviere, A.A.J. Marley, J. Martínez-Correa, D. McFadden, J. Meyerhoff, J. de Dios Ortúzar, R.M.Pendyala, N. Picard, A. Pinjari, T. Ribeiro, N. Rieser-Schüssler, J. Rieskamp, L.I. Rizzi, J.M. Rose, J. Swait, A. Vij, J.L. Walker

Table of Contents:
Contents: 1. Introduction Stephane Hess and Andrew Daly PART I: FOUNDATIONS 2. The New Science of Pleasure: Consumer Choice Behavior and the Measurement of Well-Being Daniel McFadden 3. Psychological Research and Theories on Preferential Choice Jerome R. Busemeyer and Jörg Rieskamp 4. Towards a More Complex Model of Risky Choice Graham Loomes and Simone Blackburn PART II: OBSERVING PREFERENCES 5. Choice Context Konstadinos G. Goulias and Ram M. Pendyala 6. Self-tracing and Reporting: State-of-the-Art in the Capture of Revealed Behaviour Nadine Rieser-Schüssler and Kay W. Axhausen 7. Stated Choice Experimental Design Theory: The Who, the What and the Why John M. Rose and Michiel C.J. Bliemer 8. Best Worst Scaling: Theory and Methods Terry N. Flynn and A.A.J. Marley 9. The Discrete Choice Experiment Approach to Environmental Contingent Valuation Richard T. Carson and Mikolaj Czajkowski 10. Real Choices and Hypothetical Choices Glenn W. Harrison PART III: MODELLING HETEROGENEITY 11. Nonparametric Approaches to the Describing Heterogeneity Mogens Fosgerau 12. Attribute Processing as a Behavioural Strategy in Choice Making David Hensher 13. Capturing Alternative Decision Rules in Travel Choice Models: A Critical Discussion Caspar G. Chorus 14. Latent Class Structures: Taste Heterogeneity and Beyond Stephane Hess PART IV: GOING BEYOND SIMPLE DISCRETE CHOICE 15. Models for Ordered Choices William Greene 16. Discrete Choice Decision-Making with Multiple Decision Makers Within the Household André de Palma, Nathalie Picard and Ignacio Inoa 17. Hybrid Choice Models Maya Abou Zeid and Moshe Ben-Akiva 18. Choice Modeling and Risk Management Glenn W. Harrison and Jimmy Martínez-Correa 19. Multiple Discrete-Continuous Choice Models: A Reflective Analysis and a Prospective View Chandra Bhat and Abdul Pinjari PART V: SPECIFICATION, ESTIMATION AND INFERENCE 20. Bayesian Estimation of Random Utility Models Peter Lenk 21. Simple Ways to Estimate Choice Models for Single Consumers Bart Frischknecht, Christine Eckert, Jordan Louviere and Tiago Ribeiro 22. Hybrid Choice Models: The Identification Problem Akshay Vij and Joan L. Walker 23. Numerical Methods for Optimization-based Model Estimation and Inference David S. Bunch PART VI: ANALYSIS AND USE OF RESULTS 24. Appraisal Anders Karlström 25. Forecasting Andrew Daly PART VII: AREA SPECIFIC RESEARCH NEEDS 26. Deciding How to Decide: An Agenda for Multi-Stage Choice Modeling Research in Marketing Joffre Swait and Fred Feinberg 27. Choice Modelling Research in Environmental and Resource Economics Wiktor L. Adamowicz, Klaus Glenk and Jürgen Meyerhoff 28. Choice Modelling Research in Health Economics Emily Lancsar and Peter Burge 29. Transport Research Needs Juan de Dios Ortúzar, Elisabetta Cherchi and Luis Ignacio Rizzi Index