The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes

Table of Contents:
Volume I Notes on Contributors ix Introduction xix Part I Classical Theories of Media and the Press 1 1 Classical Liberal Theory in a Digital World 3 Stephen J. A. Ward 2 The Origins of Media Theory: An Alternative View 22 Robert S. Fortner 3 Political Economic Theory and Research: Conceptual Foundations and Current Trends 37 Vincent Mosco 4 Semiotics and the Media 56 Bronwen Martin 5 Symbolic Interactionism and the Media 74 Norman K. Denzin 6 Patterns in the Use of Theory in Media Effects Research 95 W. James Potter 7 Cultivation Theory: Its History, Current Status, and Future Directions 115 Daniel Romer, Patrick Jamieson, Amy Bleakley, and Kathleen Hall Jamieson 8 Media Ecology: Contexts, Concepts, and Currents 137 Casey Man Kong Lum 9 Dramatistic Theory: A Burkeian Approach to the 2004 Madrid Terrorist Attacks 154 Cristina Zurutuza-Muñoz 10 Ritual Theory and the Media 172 John J. Pauly 11 Jacques Ellul and the Nature of Propaganda in the Media 190 Randal Marlin 12 Lewis Mumford: Technics, Civilization, and Media Theory 210 Robert S. Fortner 13 The Impact of Ethics on Media and Press Theory 225 Clifford G. Christians Part II Audiences, Social Construction, and Social Control 249 14 Agenda-Setting Influence of the Media in the Public Sphere 251 Maxwell E. McCombs and Lei Guo 15 The Uses and Gratifications (U&G) Approach as a Lens for Studying Social Media Practice 269 Anabel Quan-Haase and Alyson L. Young 16 The Media’s Impact on Perceptions of Political Polarization 287 Jeffrey Crouch and Mark J. Rozell 17 The Social-Cultural Construction of News: From Doing Work to Making Meanings 301 Daniel A. Berkowitz and Zhengjia Liu 18 Media, Civil Society, and the Public Sphere: History and Current Thinking 314 Robert S. Fortner, Ann Snesareva, and Ksenia Tsitovich 19 The Genesis of Social Responsibility Theory: William Ernest Hocking and Positive Freedom 333 Clifford G. Christians and P. Mark Fackler Part III New Approaches and Reconsiderations 357 20 Feminist Media Theory 359 Linda Steiner 21 Media, Communication, and Postcolonial Theory 380 Shanti Kumar 22 Reconceptualizing “Cultural Imperialism” in the Current Era of Globalization 400 Mel van Elteren 23 Al Jazeera Remaps Global News Flows 420 Catherine Cassara 24 Nonviolence as a Communication Strategy: An Introduction to the Rhetoric of Peacebuilding 440 Ellen W. Gorsevski 25 Globalization and Cultural Identities: A Contradiction in Terms? 462 Ana Cristina Correia Gil 26 Cultivation Theory in the Twenty-First Century 480 Michael Morgan, James Shanahan, and Nancy Signorielli 27 Media Theory and Media Policy: Worlds Apart 498 Cees J. Hamelink Volume II Part IV Media Theory and New Technologies 511 28 The Philosophy of Technology and Communication Systems 513 Clifford G. Christians 29 Theoretical Perspectives on the Social Construction of Technology 535 Robert S. Fortner and Darya V. Yanitskaya 30 Dangerous Liaisons: Media Gaming and Violence 552 Ran Wei and Brett A. Borton 31 Empowerment and Online Social Networking 572 Jarice Hanson 32 Global Communication Divides and Equal Rights to Communicate 591 Carolyn A. Lin 33 Citizenship and Consumption: Media Theory in the Age of Twitter 612 Kevin Cummings and Cynthia Gottshall 34 Round Pegs in Square Holes: Is Mass Communication Theory a Useful Tool in Conducting Internet Research? 629 Christine Ogan 35 How Global Is the Internet? Reflections on Economic, Cultural, and Political Dimensions of the Networked “Global Village” 645 Kai Hafez Part V Theory Case Studies 665 36 Nationalism and Imperialism 667 Mingsheng Li 37 Media Control in China 690 Zheng Li 38 The Construction of National Image in the Media and the Management of Intercultural Conflicts 708 Xiaodong Dai and Guo-Ming Chen 39 Play Theory and Public Media: A Case Study in Kenya Editorial Cartoons 726 P. Mark Fackler and Levi Obonyo 40 Contemporary Chinese Communication Scholarship: An Emerging Alternative Paradigm 741 Wenshan Jia, Hailong Liu, Runze Wang, and Xinchuan Liu 41 Al Jazeera and Dr. Laura: Is a Global Islamic Reformist Media Ethics Theory Possible? 766 Haydar Badawi Sadig 42 Media Ethics Theories in Africa 781 Herman Wasserman 43 The Efficacy of Censorship as a Response to Terrorism 798 Kasun Ubayasiri 44 Blending East–West Philosophies to Meta-Theorize Mediatization and Revise the News Paradigm 819 Shelton A. Gunaratne 45 Understanding Mass Media: A Buddhist Viewpoint 844 Wimal Dissanayake 46 Jewish Communication Theory: Biblical Law and Contemporary Media Practice 859 Yoel Cohen 47 God Still Speaks: A Christian Theory of Communication 874 P. Mark Fackler 48 Theorizing about the Press in Post-Soviet Societies 888 Igor E. Klyukanov and Galina V. Sinekopova 49 Internet and Political Activism in Post-Revolutionary Iran 907 Babak Rahimi Part VI Conclusion 929 50 Looking Ahead to a New Generation of Media and Mass Communication Theory 931 P. Mark Fackler and Robert S. Fortner Index 948