Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author's previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.

Table of Contents:
Contents * About the Editors * Contributors * Foreword * Acknowledgments * Introduction * Part I. Health Care, Knowledge Building, and Consciousness Raising from an Empowerment Perspective: Issues & Prospects * Chapter 1. An Empowerment and Health Prevention Framework for Understanding and Transforming the Health Care Outcomes of African Americans * Health Status of Blacks * The Proposed Framework * Community-Building Initiatives * Conclusion * Part II. Skill Development and Health Care Issues in the Black Community: Empowerment Opportunities * Chapter 2. Strengthening Black Families by Building Social Competence * Historical Influences * The Adequacy Model: One Approach to Competence Development * Summary and Conclusion * Chapter 3. Copology: A Contemporary Model Useful for Coping with Violence and the Related Stress in Black Families * Introduction * An Overview of Black Family Violence * Traditional Helping Approaches Available to Black Families * Copology: A Paradigm Shift in Addressing the Issue of Violence in Black Families * Summary * Conclusion * Chapter 4. Early Parenthood Among African Americans: Support and Personal Growth Strategies * Introduction: Current Status of Early Pregnancy and Parenthood * Consequences/Barriers of Early Parenthood * Summary and Conclusion * Chapter 5. Promoting Health Prevention Programs and Medical Compliance: An Expanded Conceptual Model * Overview of the Compliance Problem * Are We Missing the Mark? * A Conceptual Model to Increase Medical Compliance and promote Health Prevention Programs * Summary and Conclusion * Chapter 6. The Impact of Infertility in the Black Community * Introduction * Epidemiology * Etiology * Evaluation * Female Factors * Male Factors * Other Factors * Conclusion * Chapter 7. The Health Care Needs of the Black Elderly: From Well to Frail * Introduction * Chronic Health Profile of Black American Elders * Collectivism and Black Health Care Practices * Overview of Interventions with the Elderly * Gerontological Social Work Interventive Roles * Barriers * Conclusion * Part III. Self-Healing, Collectivism, and Social Action in the Black Community: Formal and Informal Helping * Chapter 8. African-Centered Reality Therapy: Intervention and Prevention * Introduction * Purpose * Choice Theory and African-Centered Reality Therapy * Conclusion * Chapter 9. Reclaiming the Inner Strength: An Expanded Perspective for Working with Inner City Families * Philosophical and Practice Experiences * Holistic Healing As a Theoretical Construct * Conclusion * Chapter 10. Black Women and HIV/AIDS: Culturally Sensitive Family Health Care * Health Care Needs of African-American Women with HIV/AIDS * Family and Gender Stressors and Supports * ACTP: A Culturally Sensitive Approach to Working with HIV-Positive African-American Women * Conclusion * Chapter 11. The Black Church Response to the Mental Health Needs of the Elderly * History of the African-American Church * The Role of the Church in African-American Culture * Conclusion * Chapter 12. Augmenting Traditional Health Care Through Mutual Assistance Groups for Families * Introduction * What Is a Mutual Assistance Group? * Methods * Results * Summary * Conclusion * Chapter 13. African-Centered Community Building: Implications for Political Action and System Change * Community Practice Approaches and Health Promotion * An African-Centered Community-Building Framework * An Afrocentric Community-Building Health Promotion Example * Implications for Future Practice with This Framework * Conclusion * Part IV. Epilogue * Chapter 14. A View Toward the Future: Implications for Empowerment Practice, Research, and Policy Development in the Black Community * Potential Opportunities and Ris