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Hochschul-Social Media-Index

Hochschul-Social Media-Index

          
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About the Book

Ziel dieser Studie ist die Ermittlung und die Bewertung der Aktivität von über 200 deutschen Hochschulen innerhalb der Social Media anhand eines Index. Der Hochschul-Social Media Index wird durch einen gewichteten additiven Index (Min: 0 Punkte - Max: 100 Punkte) erstellt - Die Gewichtungen werden anhand des Nutzungsgrades der in Deutschland verbreiteten Social Media Platt-formen und dem Grad der Aktivität der potenziellen sozialen Interaktion der Plattformen in Form eines Scoring Modells bewertet. Im Fokus der Studie sind dementsprechend die Social Media-Plattformen Facebook, Twitter, YouTube, Xing, sowie die Integration von Social Buttons, die auf der Start-seite der jeweiligen Hochschulen implementiert wurden. Die Messung der Werte der Einzelindikatoren erfolgte am 08.01.2013. Die Social Media Plattformen LinkedIn, Google+ sowie weitere Social Media Netzwerke sind mangels Mitgliederzahlen und mangels der Berücksichtigung durch die Hochschulen nicht in den Index mit aufgenommen worden. Im Ergebnis wird deutlich, dass einige Hochschulen sehr aktiv mit ihren Studierenden und ihren Stakeholdern kommunizieren - hier fällt auch auf, dass es sehr große Unter-schiede zwischen der Aktivität der Social Media Maßnahmen gibt. Einige Hochschulen (unter anderem auch Elite-Hochschulen) verzichten sogar auf den Einsatz von Social Media Maßnahmen und unterlassen die Kommunikation mit den im Social Media sehr aktiven Studierenden.


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Product Details
  • ISBN-13: 9783849545574
  • Publisher: Tredition Gmbh
  • Publisher Imprint: Tredition Gmbh
  • Height: 210 mm
  • No of Pages: 54
  • Series Title: German
  • Weight: 86 gr
  • ISBN-10: 3849545571
  • Publisher Date: 16 May 2013
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm


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