Hospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the ""must know"" topics important to hospitality within a traditional business framework. It also provides readers with a snapshot of a wide variety of industry career paths, an attribute not found in other books. The goal is to provide a broad-brush survey approach to the hospitality industry, while offering the information needed to help students proceed into more advanced courses and readings. This text explores the topics that separate hospitality from other fields of study.Hospitality: An Introduction is divided into four distinct sections: Hospitality Industry Foundations  - provides the ""big picture"" of the industry. It gives an introduction, along with the history, future trends, and emphasis on service excellence. Hospitality Management  - explores the 'nuts and bolts' of how hospitality businesses operate. It introduces many of the on-site disciplines that are an integral part of the daily operations in hotels, restaurants, clubs, events, and other hospitality businesses. Traditional Hospitality Careers  - discusses the fundamental or traditional hospitality career paths. This section highlights the major areas typically associated with the hospitality industry: from hotels, restaurants, and beverage to clubs and events. Optional Readings: Specialized Hospitality Careers  - introduces students to some of the many possibilities for fascinating careers in the industry, including theme parks, casinos, cruise ships, and more! Hospitality: An Introduction offers the reader a broad introductory perspective that can stir-up excitement while creating a thirst for more information in specific career niches. This text provides the basics of the world of hospitality, and most importantly, where a student might fit in. This book is an essential read for any student interested in the fascinating hospitality industry. This edition includes access to an ancillary website that contains resources for students and instructors.

Table of Contents:
Preface About the Authors Acknowledgments Introduction: Welcome to Hospitality PART ONE Hospitality Industry Foundations 1 History Sarah LeFebvre, Murray State University The Ancient History of Hotels and Restaurants Nineteenth Century Expansion The Expansion of Hotels and Restaurants Across America Social Clubs Cruise Ships Theme Parks Summary 2 Emerging Trends Christian Hardigree, Kennesaw State University Michael Oshins, Boston University Trend 1: Millennials-the New Power Segment Trend 2: Taking Control of Health and Well-Being Trend 3: Disruption and Sharing Economy Trend 4: Environmental Awareness and Global Uncertainties Trend 5: Tourism Explosion Trend 6: Brand Power Trend 7: Technology, Technology, Technology Trend 8: Customization Rules Summary 3 Service Excellence and Ratings Systems Chris Woodruff, Lake Michigan College Hospitality Service Fundamentals History of the Pineapple Who is Involved in Guest Service? Foundations of Service Excellence Guest Service Professional Skills Service Recovery Service Quality Starts In Hospitality Rating Systems In the Hospitality Industry Online Reviews Summary 4 Business Models and Trade Associations Julene Boger, Northern Arizona University Tierney Orfgen Mccleary, Eastern Michigan University Radesh Palakurthi, University of Memphis Independent Hospitality Businesses Hospitality Chain Operations Structure and Business Models of Hospitality Chain Operations Advantages and Disadvantages of Chain Operations Hospitality Trade Associations 5 Career Expectations and Realities George Ojie-Ahamiojie, Wor-Wic Community College Susan E. West, Arkansas Tech University Careers In Hospitality Necessary Characteristics Career Management-101 Preparing For A Job Search Myths and Realities of the Hospitality Industry Facts Summary PART TWO Hospitality Management 6 Leadership and Ethics Richard J. Mills Jr., Robert Morris University Denis P. Rudd, Robert Morris University Hospitality and Tourism Management Perspectives Leadership, Ethics, and Hospitality Operations Future Concerns For the Hospitality and Tourism Management Developing Your Own Style of Leadership Summary: Leadership, Ethics, and Hospitality Operations In the Future 7 Marketing Catherine Curtis, Oklahoma State University Randall Upchurch, Florida Gulf Coast University Introduction To Hospitality Marketing The Marketing Mix: Elements of Success Consumer Analytics-Emergence of A New Field of Integrated Hospitality Data Mining Social Media-A Promotional Gateway Summary 8 Managing Revenue and Controlling Expenses Liza M. Cobos, Missouri State University Revenue Management Overview The Lodging Industry The Restaurant Industry Controlling Expenses Summary 9 Human Resources Nicholas J. Thomas, Depaul University Eric A. Brown, Iowa State University Human Resources Regulatory Issues Workforce Planning Staffing Training and Development Managing Employee Performance Compensation and Benefits Health and Safety Summary 10 Technology and Facilities Management Kathleen E. King, Northern Arizona University Robert Mcmullin, East Stroudsburg University Technology Facilities Management Summary 11 Law, Safety, and Security Jane Ohlin, Florida State University Introduction Contract Law Employment Law Safety and Security Summary PART THREE Traditional Hospitality Careers 12 Lodging Industry and Operations Sherie Brezina, Florida Gulf Coast University Michael D. Collins, Florida Gulf Coast University Marcia Taylor, Florida Gulf Coast University Three Business Foci Associated With the Hotel Industry Hotel Industry Segments Traditional Full-Service Hotel Operations Rooms Division Guest Services (Front Office) Revenue Management (Reservations) Housekeeping Food and Beverage (F&B) Division A Career In the Hotel Industry Summary 13 Foodservice Industry and Operations Jim Taylor, University of Mississippi Zach Weston, Florida State University Introduction Commercial Versus Non-Commercial Operations Support Industries Trends and Emerging Issues In Foodservice Professional Careers In Foodservice Restaurant Operations Management Restaurant Structure Introduction to the Culinary Profession Summary 14 Beverage Industry and Operations Marissa Orlowski, University of Central Florida Kirsten Tripodi, Sacred Heart University Introduction Beverage Industry Segments Managing Beverage Establishments Careers Paths In the Beverage Industry Summary 15 Club Industry and Operations Richard J. Mills, Jr., Robert Morris University Denis P. Rudd, Robert Morris University Introduction Fiscal Impact Modern Environment Varieties of Clubs Club Employment Club Ownership Management Styles Technology Club Continuing Education Summary 16 Event Industry and Operations Inna Soifer, University of Memphis Premila Whitney, University of Central Florida Introduction To the Meeting, Convention, and Event Industry Types of Meetings and Events Special Event Production Trends In the Meeting, Convention, and Event Industry Careers In the Special Events Industry Summary Optional Readings: Specialized Hospitality Careers A Theme Parks and Attractions Jeff Weinland, University of Central Florida Scott Smith, University of South Carolina Introduction A Brief History of Amusement and Theme Parks The Future of Amusement and Theme Parks Is there A Difference Between Theme Parks and Amusement Parks? Park Operations Summary B Casinos Chris Roberts, Depaul University Introduction Organization of the Casino Management and Casino Careers Gambling Outside of the Casino The Future of Gaming Summary C Cruise Ships Noel Criscione-Naylor, Stockton University Introduction to the Cruise Industry Key Players In the Cruise Industry Types of Cruise Categories Types of Cruises Ship Design and Organization Cruise Destinations Trends and Future of the Cruise Industry Career Information Summary D Entertainment Management Ray Eddy, University of Central Florida Robert Macy, University of Central Florida What Is Entertainment? Classifications of Entertainment Career Areas In Entertainment Management Trends In the Entertainment Industry Summary E Supply Chain Management Barbara L. Callanan Nassau Community College-State University of New York Introduction and Definition of Supply Chain Management (Scm) Transparency, Strategies, and Logistics Supplier Development: Importance of Collaboration and Relationships Technology and Procurement Navigating Supply Chain Traceability and Risk Management Building A Green Sustainable Supply Chain Career Paths Summary F Transportation Careers Within Hospitality Janet Howes, University of St. Joseph Air Travel Motor Coach Transportation Automobiles Livery Service Rideshare Service Travel By Rail Cruise Ships The Future of Transportation Summary G Spas and Fitness Centers Brad Engeldinger, Sierra College Suzanne Gibson, University of South Carolina Beaufort Wellness In Hospitality Settings Spas and Fitness Centers Defined Similarities and Differences Evolution of Spas and Fitness Centers Types of Spas Types of Fitness Centers Career Paths Future Trends and Opportunities Trends To Watch Summary H Sport and Recreation Management Chris Brown, Kennesaw State University Chris Cain, University of Nevada Las Vegas Sport Management Overview Club and Golf Management Overview Recreation Management Overview Sport Event Management Overview Summary I Destination Marketing and Management Li Ming Chiang, East Stroudsburg University of Pennsylvania Robert Mcmullin, East Stroudsburg University of Pennsylvania Travel and Tourism Destination Marketing Organizations Convention and Visitors Bureaus Spotlight Specialty Areas Summary J Senior Services Management Denver E. Severt, University of Central Florida Introduction Structure of the Typical Senior Living Community Key Interviews Career Path Summary K Healthcare Service Excellence Stowe Shoemaker, University of Nevada Las Vegas Introduction Why the Healthcare Industry Is Looking For Hospitality Majors How and Why the Healthcare Industry and the Hospitality Industry Are Similar How To Use A Successful Hospitality Framework In Healthcare What Does All This Mean For You, the Student? Summary L Management Consulting Albert Barreda, Missouri State University Yoshimasa Kageyama, Missouri State University Phillip Lehane, Missouri State University Outlook Fields In Management Consulting Types of Consultants and Profile The Consulting Process Career Paths In Consulting Summary M Real Estate Albert Barreda, Missouri State University Cindy Forde, Missouri State University Stephanie Hein, Missouri State University Hospitality Real Estate Business Brief Overview The Importance of Planning The Market Elements Basic Financials and Economic Principles Management Aspects Career Opportunities Summary N College and University Teaching Linda J. Shea, University of Massachusetts, Amherst Laurie Salame, University of Massachusetts, Amherst Introduction Growth In the Industry Growth In Hospitality and Tourism Education Hospitality and Tourism Educators' Qualifications and Responsibilities International Opportunities Characteristics of Educators Compensation It's More Than Money Professional Associations For Educators Summary Glossary Index