How to Achieve Societal Impact through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research(How To Guides)

How to Achieve Societal Impact through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research(How To Guides)

          
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About the Book

Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists? Emphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and marketing scholars collaborate with practitioners. Adopting cross-disciplinary perspectives, they investigate a broad range of factors which affect the societal impact of scholarship, from the influence of technology to marketing. How to Achieve Societal Impact through Engaged and Collaborative Scholarship is crucial for academics and researchers focusing on management, marketing and organization studies seeking to better understand academic-practitioner relations. Practitioners interested in current research methods will also find this book to be of great interest.

Table of Contents:
Contents Preface xxii SECTION 1 DESIGNING FOR PURPOSEFUL AND IMPACTFUL RESEARCH 1 Collaborating with practitioners 2 C. Anthony Di Benedetto, Adam Lindgreen, Marianne Storgaard, Ann Højbjerg Clarke, and Michel van der Borgh 2 Linking the UN Sustainable Development Goals and business relationships: a systematic literature review 23 Dariusz Siemieniako, Krzysztof Kubacki, Maciej Mitręga and Piotr Kwiatek 3 Coordinating the processes of collaboration in research and development projects 55 Per Vagn Freytag and Louise Young SECTION 2 BECOMING AN ENGAGED SCHOLAR 4 Coxswaining the practitioner’s research agenda: how B2B marketing academics can really transform business and society 78 Michel van der Borgh 5 Building engagement ambidexterity: a call for proftitioners and pracfessors 95 Thomas Ritter and Carsten Lund Pedersen 6 Digital transformation requires the right managerial mindset 110 Torsten Ringberg, Pernille Rydén, and Per Østergaard Jacobsen 7 Engaging in cross-disciplinary research 137 Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, Michel van der Borgh, and Tobias Schäfers SECTION 3 METHODS FOR ENGAGED SCHOLARSHIP 8 Research that engages with business practice: a template for collaboration 150 Roderick J. Brodie 9 Design science research for marketeers 168 Daniela Micu 10 How can a machine learning-based LDA model help in literature search in systematic literature review? 190 Amila Akagić and Selma Kadić-Maglajlić SECTION 4 BUILDING AN HOLISTIC BODY OF KNOWLEDGE 11 Building research groups 212 Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, Peter Naudé, and Michel van der Borgh 12 Closing the gap between research, education, and practice by co-creating and disseminating knowledge: the role of citizen scientists, researchers in residence, and student business (re-)designers 249 Florian Kock, Michel van der Borgh, and Adam Lindgreen 13 The unifying role of universities in creating an ecosystem of researchers, society, and industry 265 Deva Rangarajan SECTION 5 MEASURING THE IMPACT OF MARKETING RESEARCH 14 The role of citations and other metrics to assess research quality 279 Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Tobias Schäfers 15 Defining, identifying, and measuring societal value 289 Adam Lindgreen, C. Anthony Di Benedetto, Ann Højbjerg Clarke, Majbritt Rostgaard Evald, Niels Bjørn-Andersen, and Douglas M. Lambert 16 Achieving research quality 324 Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Tobias Schäfers SECTION 6 DISSEMINATING KNOWLEDGE 17 Providing societal value: a holistic perspective 334 Heidi Boye and Torben Hansen 18 Translating research into teaching 347 Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, Peter Naudé, and Tobias Schäfers 19 How research centers can support academic engagement and make an impact on SMEs and regional ecosystems 364 Dirk Totzek and Stefan Mang Index 379


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Product Details
  • ISBN-13: 9781800888524
  • Publisher: Edward Elgar Publishing Ltd
  • Publisher Imprint: Edward Elgar Publishing Ltd
  • Height: 234 mm
  • No of Pages: 424
  • Sub Title: A Guide to Purposeful Marketing Research
  • ISBN-10: 180088852X
  • Publisher Date: 20 Sep 2024
  • Binding: Hardback
  • Language: English
  • Series Title: How To Guides
  • Width: 156 mm


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