The flood of information and unprecedented transparency reshaping today's business world has dramatically changed the rules of the game. It's no longer what you do that sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success-for both companies and the people who work for them-now lie in the realm of how, the new frontier of conduct. For more than a decade, Dov Seidman's pioneering organization, LRN, has helped some of the world's most respected companies build "do it right," winning cultures. Seidman's distinct vision of the world, business, and human endeavor has enabled more than ten million people doing business in over 100 countries to outbehave the competition. In HOW: Why How We Do Anything Means Everything ...in Business (and in Life), Dov Seidman shares his unique approach with you. Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of business leaders, experts, and everyday people on the front lines, this book explores how we think, how we behave, and how we govern ourselves to uncover the values-driven "hows" of 21st-century success. Divided into four comprehensive parts, this insightful guide: * Exposes the forces and factors that have fundamentally changed the world in which business operates, placing a new focus on the hows with which we conduct ourselves * Provides frameworks to help you understand these hows and implement them in powerful and productive ways * Helps you channel your actions and decisions to thrive uniquely within today's new business realities * Sheds light on the systems of how-the dynamics between people that shape organizational culture-and introduces a bold new vision for winning through self-governance The qualities that many once thought of as "soft"-trust, integrity, values, and reputation-are now the hard currency of business success and the ultimate drivers of efficiency, productivity, and profitability. With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors-and your life-and refocus your efforts in powerful new ways. If you want to stand out, to thrive in our fast changing, hyperconnected, and hypertransparent world, open this book and discover HOW. Dov Seidman's professional career has focused on how companies and their people can operate in both a principled and profitable way. He is the Founder, Chairman, and CEO of LRN. Leading companies such as Disney, Dow Chemical, eBay, Johnson & Johnson, Procter & Gamble, Raytheon, and 3M turn to LRN to help management govern more effectively and workers do the right things the right way, even in the most challenging of situations. Dov is a Harvard Law School graduate who also earned a bachelor's and master's degree in philosophy from UCLA, and a BA with honors in philosophy, politics, and economics from Oxford University. For more on this book, visit www.HowsMatter.com.

Table of Contents:
Preface. Prologue: Making Waves. Part I. How We Have Been, How We Have Changed. Introduction: The Spaces Between Us. Chapter 1. From Land To Information. Lines Of Communication. Getting Flattened. Chapter 2. Technology's Trespass. The Ties That Bind Us. Distance Unites Us. Can You Hear Me Now?. The Age Of Transparency. The Persistence Of Memory. The Information Jinni Is Out of the Lamp. Chapter 3. The Journey To How. Just Do It. The Certainty Gap. The Limitations Of Rules. Outbehaving the Competition. How We Go Forward. Part II. How We Think. Introduction: The Paradox Of Journey. Chapter 4. Playing To Your Strengths. Help!. You Can Judge A Book By Its Cover. Looking Out For Number Two. The Evolution Of What Is Valuable. Believe It. Chapter 5. From Can To Should. Rules As Proxies. Dancing With Rules. On The Tip Of Your Tongue. Unlocking Should. Risk And Reward. Chapter 6. Keeping Your Head In The Game. Distraction. Small Lapses, Large Costs. Dissonance. Doing Consonance. Friction. Putting It In The Whole. Part III. How We Behave. Introduction: How We Do What We Do. Chapter 7. Doing Transparency. Beyond Proxies And Surrogates. ICU, UC Me. The Market Defines You. Say You Are Sorry. Interpersonal Transparency. Sig, Don't Zag. Chapter 8. Trust. The Soft Made Hard. How High Is The Ceiling? Going On A TRIP. Tripping. Doing Trust. Trust Is The Drug. Trust, But Verify. Chapter 9. Reputation, Reputation, Reputation. Reputation In A Wired World. Reputational Capital. Mismanaging Reputation Management. A Second Chance. Part IV. How We Govern. Introduction: Innovating in How. Chapter 10. Doing Culture. The Sum Of All Hows. The Spectrum Of Culture. The Four Types Of Culture. Five Hows Of Culture. Chapter 11. The Case For Self-Governing Cultures. Self-Governance On The Shop Floor. Freedom Is Just Another Word. Taking Culture For A Test-Drive. Closing Gaps. Values In Action. A Journey To Culture. Why Self-Governance Is The Future Of Business. Chapter 12. The Leadership Framework. Leadership. Walking The Talk. The First Five Hows Of Leadership. Circles In Circles (A Thought). The Leadership Framework, Continued. Afterword. Hows Matter. Acknowledgments. Notes. Selected Bibliography. Index.