ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --Updated in its 3rd edition, Human Communication in Society is the only text to explore the interplay between the individual and society and its impact on communication. By understanding how the tensions among individual forces, societal forces, cultures, and contexts shape communication and meaning, readers become more ethical and effective communicators. Alberts, Nakayama, and Martin wrote Human Communication in Society  to bring a comprehensive, balanced view to the study of human communication.

Table of Contents:
INTRODUCTION   CHAPTER 1: INTRODUCTION TO HUMAN COMMUNICATION THE IMPORTANCE OF STUDYING HUMAN COMMUNICATION WHAT IS HUMAN COMMUNICATION? A MODEL OF HUMAN COMMUNICATION: THE SYNERGETIC MODEL COMMUNICATION ETHICS    CHAPTER 2: PERSPECTIVES ON HUMAN COMMUNICATION CONTEMPORARY APPROACHES TO STUDYING HUMAN COMMUNICATION THE SOCIAL SCIENCE APPROACH THE CRITICAL APPROACH A MULTIFACETED APPROACH    CHAPTER 3: COMMUNICATING IDENTITIES THE IMPORTANCE OF IDENTITY WHAT IS IDENTITY? THE INDIVIDUAL AND IDENTITY THE INDIVIDUAL, IDENTITY, AND SOCIETY ETHICS AND IDENTITY SKILLS FOR COMMUNICATING ABOUT IDENTITIES   CHAPTER 4: COMMUNICATING, PERCEIVING, AND UNDERSTANDING THE IMPORTANCE OF PERCEPTION WHAT IS PERCEPTION? PERCEPTION AND THE INDIVIDUAL THE INDIVIDUAL, PERCEPTION, AND SOCIETY ETHICS AND PERCEPTION IMPROVING YOUR PERCEPTION SKILLS   CHAPTER 5: VERBAL COMMUNICATION THE IMPORTANCE OF VERBAL COMMUNICATION WHAT IS VERBAL COMMUNICATION? INFLUENCES ON VERBAL COMMUNICATION The Individual, Verbal Communication, and Society Ethics and Verbal Communication Improving Your Verbal Communication Skills   CHAPTER 6: NONVERBAL COMMUNICATION THE IMPORTANCE OF NONVERBAL COMMUNICATION WHAT IS NONVERBAL COMMUNICATION? NONVERBAL COMMUNICATION AND THE INDIVIDUAL THE INDIVIDUAL, NONVERBAL COMMUNICATION, AND SOCIETY ETHICS AND NONVERBAL COMMUNICATION IMPROVING YOUR NONVERBAL COMMUNICATION SKILLS   CHAPTER 7: LISTENING AND RESPONDING THE IMPORTANCE OF LISTENING WHAT IS LISTENING? LISTENING AND THE INDIVIDUAL THE INDIVIDUAL, LISTENING AND SOCIETY ETHICS AND LISTENING IMPROVING YOUR LISTENING SKILLS    CHAPTER 8: COMMUNICATING ACROSS CULTURES THE IMPORTANCE OF INTERCULTURAL COMMUNICATION WHAT IS INTERCULTURAL COMMUNICATION? INTERCULTURAL COMMUNICATION AND THE INDIVIDUAL THE INDIVIDUAL, INTERCULTURAL COMMUNICATION, AND SOCIETY ETHICS AND INTERCULTURAL COMMUNICATION IMPROVING YOUR INTERCULTURAL COMMUNICATION SKILLS    CHAPTER 9: COMMUNICATING IN CLOSE RELATIONSHIPS THE IMPORTANCE OF COMMUNICATION IN CLOSE RELATIONSHIPS CLOSE RELATIONSHIPS AND THE INDIVIDUAL COMMUNICATING IN FRIENDSHIPS AND ROMANTIC RELATIONSHIPS THE INDIVIDUAL, RELATIONSHIP COMMUNICATION, AND SOCIETY ETHICS AND CLOSE RELATIONSHIPS IMPROVING YOUR RELATIONSHIP COMMUNICATION SKILLS   CHAPTER 10: SMALL GROUP COMMUNICATION The Importance of Small Group Communication What Is Small Group Communication? SMALL GROUP COMMUNICATION AND THE INDIVIDUAL THE INDIVIDUAL, SMALL GROUP COMMUNICATION, AND SOCIETY Ethics and Small Group Communication Improving Your Small Group Communication Skills   CHAPTER 11: COMMUNICATING IN ORGANIZATIONS The Importance of Organizational Communication Defining Organizational Communication Organizational Communication and the Individual The Individual, Organizational Communication, and Society Ethics and Organizational Communication Improving Your Organizational Communication Skills   CHAPTER 12:  RHETORICAL COMMUNICATION THE IMPORTANCE OF RHETORIC WHAT IS RHETORIC? A BROADER VIEW RHETORIC AND THE INDIVIDUAL THE INDIVIDUAL, RHETORIC, AND SOCIETY ETHICS AND RHETORIC IMPROVING YOUR RHETORICAL SKILLS: SPEAKING IN PUBLIC    CHAPTER 13: MASS MEDIA AND COMMUNICATION The Importance of MASS Media What are MASS Media? The Individual and Media The Individual, MASS Media, and Society Ethics and MASS Media Becoming a More Effective Consumer of MASS Media   CHAPTER 14: COMMUNICATION AND NEW TECHNOLOGIES THE IMPORTANCE OF NEW MEDIA WHAT ARE NEW MEDIA? HOW DOES NEW MEDIA USE AFFECT OUR COMMUNICATION CHOICES? NEW MEDIA USE AND THE INDIVIDUAL THE INDIVIDUAL, NEW MEDIA AND SOCIETY ETHICS AND NEW MEDIA IMPROVING OUR NEW MEDIA COMMUNICATION SKILLS   Glossary References Index