Influence: Time to Master The Psychology of Influencing People Persuasion is nothing but an action or speech that can influence and bring about a change in his motivation, decision, influence, beliefs or some other physiological change in him. Persuasion is used everywhere for instance this action of persuasion is performed in the business fields to make and convince the employees or a group of employees towards some idea or action by representing a group of reasons, feelings and information. The act of persuasion is often performed for personal gains mostly and is seen widely and common in the fields like election campaigns, shop owners and sales persons and during the trial advocacy. There are two types of persuasion, and they are heuristic persuasion and the second one is systematic persuasion. The heuristic persuasion refers to the action taken to convince other people to change their beliefs and ideas by using emotions as the weapon. Whereas on the other hand systematic persuasion refers to the action taken to convince and force other people to change their attitude and beliefs by using logical reasoning as the weapon. The persuasion arises from the human behaviour, from the time they are born as a baby they will try everything from crying to throwing in dirty tantrums to get everything they want. The first use of the word and assigning a word for this behaviour or actions arises from Greek. There the trials were held before the judge in an open assembly were both the prosecution party as well as defensive party would be present and both the parties would have a speaker who will then try to convince the judge make changes and variations in the decisions made. People who can find the right persuasion at any given moment are called as rhetoric. There are many advantages and merits for learning the art of persuasions and some of them listed by the great famous Greek philosopher Aristotle are: "There would be still truth and justice when the act of persuasion happens in the judicial court. The failure of either of the party are entirely and only blamed up on the lack of ability and skill of the representing speaker. "It can come in handy some times when teaching. "For a person to persuade correctly and effectively, the person should know the story and incidents of both sides of the coin. Without fully understanding the problem when looking from each side of the party a person will not be able to persuade effectively. "It is the best tool man has ever found to defend themselves. Here Is A Preview Of What You Will Get: - In Influence, you will understand the psychology of influencing people. - In Influence, you will understand 11 highly effective persuasion techniques.. Get a copy, and learn everything about Influence .