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Internationalisierung im Mittelstand

Internationalisierung im Mittelstand

          
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International Edition


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About the Book

Inhaltsangabe: Einleitung: Die gesellschaftliche und wettbewerbsorientierte Situation hat sich in den letzten Jahrzehnten drastisch gewandelt. Das Wettbewerbsumfeld unterlag einem breiten Spektrum an Kräften und Entwicklungen, die in den verschiedenen Ländern, den Branchen und den einzelnen Unternehmen ein Aufbrechen alter Strukturen und eine Verschiebung der Grundlagen des Wettbewerbs bewirkten. Insbesondere die zunehmende Globalisierung stellt immer wachsendere Anforderungen an die Unternehmensführung und zwingt viele Unternehmen ihr internationales Engagement zu überdenken. Gerade mittelständische Unternehmen scheinen aufgrund ihrer Unternehmensgröße, auf den sich liberalisierenden Märkten benachteiligt zu sein. Neben diesen wirtschaftlichen veränderten Rahmenbedingungen haben sich zudem wesentliche Wandlungen in der Gesellschaft vollzogen. Insbesondere die Position der Frau und deren berufliche Rolle unterlag gerade in den letzten Jahrzehnten großen Veränderungen. Die Modalitäten sich von „der Hausfrau zur Karrierefrau und Unternehmerin" zu entwickeln, wuchsen und eröffneten nie da gewesene Chancen und Potentiale für das weibliche Geschlecht. Diese gravierenden strukturellen Veränderungen auf wettbewerbsorientierter und gesellschaftlicher Basis, sind vielfach Gegenstand wissenschaftlicher Forschungen im Bereich des internationalen Management und der geschlechtsspezifischen Unternehmerforschung. Eine Verbindung dieser wirtschaftlich und gesellschaftlich bedeutungsvollen Untersuchungsgegenstände wurde jedoch bisher nur in Ansätzen versucht. Vorrangiges Ziel dieser Arbeit ist es, die Herausforderungen für die Unternehmensleitung unter geschlechtsspezifischen Aspekten für international agierende Unternehmen zu untersuchen und möglicherweise Besonderheiten in den Betrieben, die durch Unternehmerinnen geleitet werden, aufzudecken. Neben diesem geschlechterorientierten Untersuchungsgegenstand werden die gegenwärtige Situation und die Erfolgspotentiale einer Internatio


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Product Details
  • ISBN-13: 9783838671987
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 181 gr
  • ISBN-10: 3838671988
  • Publisher Date: 11 Sep 2003
  • Height: 210 mm
  • No of Pages: 132
  • Series Title: German
  • Sub Title: Allgemeine Tendenzen und geschlechtsspezifische Unterschiede
  • Width: 148 mm


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