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Introduction to Design

Introduction to Design

          
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About the Book

This book covers two dimensional design (basic design fundamentals) and is geared toward first-year undergraduates in fine art and design.  A comprehensive, well illustrated introduction to the basic principles underlying all of the two-dimensional arts, this book covers the elements and principles of two-dimensional design. 

Table of Contents:
Preface      8     Part 1  Elements                          13     Chapter 1  Points and Lines          15   Introduction                                                     16 Points                                                              20 Types of Line                                                   22 Line Direction                                                   24       Box–De Stijl: Netherlands, 1917—32             25       Box–Constructivism: Russia, 1919—34         26 Line Quality                                                      28 Lines and Outlines–Describing Shapes               30       Box–Pop Art: England and America,       1950—70s                                                   31 Contours, Wireframes, and Freeform Gesture      32 Lines as Value–Cross-Hatching and Screening  34 Imaginary Lines–Lost and Found Edges             36       Box–Plakastil: Germany, 1900—21               37       Exercises                                                   37     Chapter 2  Shape                                          39   Introduction                                                     40 Geometric and Rectilinear Shapes                       46 Curvilinear and Biomorphic Shapes                     48       Box–Art Nouveau: France, Worldwide       1890—1914                                                 49 Abstract and Non-representational Shapes       50       Box–Cubism: France, 1907—14                   51 Text and Type                                                  52 Positive and Negative Shapes                             54 Distortion and Idealism                                      56       Box–The Renaissance: Italy,       14th to 16th Century                                   57       Exercises                                                   59     Chapter 3  Texture                             61   Introduction                                                     62 Tactile Texture                                                 66 Collage       68       Box–Dada: Germany and Paris,       1916—22                                                     70 Visual Texture                                                  72 Trompe L’oeil                                                  74 Pattern       76       Exercises                                                   77   Chapter 4  Space–Creating the Illusion of Depth                                          79   Introduction                                                     80 Space–Shallow and Deep                                 86 Size Cues  88 Linear Perspective                                             90 One-Point Perspective                                       94 Two-Point Perspective                                      96 Three-Point Perspective                                     98 Amplified and Aerial Perspective                       100 Metric Projections                                           102       Box–Modernism: Worldwide,       1890—1970                                               105 Open and Closed Compositions                         106 Spatial Confusion                                            108       Exercises                                                  109     Chapter 5  Time and Motion                    111   Introduction                                                   112       Box–Kinetic Art                                    112 Anticipated Motion                                  116 Repeated Figures                                             118 Multiple Images                                              120       Box–Futurism: Italy, 1909—16                120 Motion Blur                                                    122       Box–Abstract Expressionism: America,       1940s—60s                                                123       Exercises                                                  123       Chapter 6  Value                                       125   Introduction                                                   126 Patterns of Value                                             132 Chiaroscuro–Light and Shade                         134 Digital Shading and Lighting                             138       Exercises                                                  141     Chapter 7  Color                                        143   Introduction                                                   144       Box–Impressionism: France,       1867—86                                                   147 What Is Color?                                               148 Color Characteristics                                       150 Color Theory–Wheels, Triangles,       and Trees                                                 152       Box–Bauhaus: Germany, 1919—33             152 Color Through the Ages                                   154 Color Printing, Computers, and the Web            158 Color Interactions                                           160       Box–Pointillism: France, 1883—1900          160 Color Schemes                                               162 Using Color                                                    166       Warm and cool                                         167       Emphasis                                                  167       Box–The Pre-Raphaelites: Britain,       1848—60                                                   167       Visual balance                                           168       Space and depth                                        168       Box–Fauvism: France, 1905—08                168       Value    169 The Meaning of Color                                      170       Exercises                                                  171     Part 2  Rules                                173     Chapter 8  Unity and Harmony                 175   Introduction                                                   176 Thematic Unity                                               180 Gestalt and Visual Unity                                   182 The Grid    184 Achieving Unity                                              186       Exercises                                                  189     Chapter 9  Balance                                     191   Introduction                                                   192 Formal and Informal Balance                            196 Symmetrical and Asymmetrical Balance             198 Balance by Shape and Texture                          200 Balance by Value and Color                              202 Balance by Position and Eye Direction               204 Radial Balance                                                 206 Crystallographic Balance                                  208       Exercises                                                  209     Chapter 10  Scale and Proportion            211   Introduction                                                   212 Human Scale                                                  216 Contrast and Confusion                                   220       Box–Surrealism: France, 1924—39             221 Ideal Proportion                                              222       Exercises                                                  225     Chapter 11  Contrast and Emphasis                                                     227   Introduction                                                   228 Contrast by Value and Color                             232 Isolation     234 Placement  236 Absence of Focal Point                                    238       Exercises                                                  241     Chapter 12  Rhythm                                   243   Introduction                                                   244 Rhythm and Motion                                         248 Alternating and Progressive Rhythm                  250       Box–Art Deco: Worldwide,       1920—39                                                   250 Rhythmic Sensation                                         252       Exercises                                                  253     Glossary     254 Bibliography                                                   262 Web Resources                                               264 Picture Credits                                                265 Index                                                             267


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Product Details
  • ISBN-13: 9780132085113
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Depth: 13
  • Height: 279 mm
  • No of Pages: 272
  • Series Title: English
  • Weight: 726 gr
  • ISBN-10: 0132085119
  • Publisher Date: 05 Dec 2008
  • Binding: Paperback
  • Edition: 2
  • Language: English
  • Returnable: N
  • Spine Width: mm
  • Width: 216 mm


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