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The Disciplines of Business: Every Career Is a Business

The Disciplines of Business: Every Career Is a Business

          
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About the Book

It is the authors' belief that every individual is their own brand and in turn, every career is a business. For students, understanding the different disciplines commonly taught in a College of Business are essential to their career path choices.  The Disciplines of Business: Every Career Is a Business provides the reader with practical guidance and insight into the following College Programs: Economics Finance Accounting Marketing Management Informatics Healthcare Administration Choosing a career is a large decision for anyone. As the expected knowledge needed to work in a business career has evolved over time, the need for students to get a jumpstart on understanding what each discipline will provide them has never been more pertinent. This book is designed for students to begin thinking about each discipline as a potential career and allow them to gain a better understanding of each. This book is ideal for classes that introduce business and the core disciplines of a business degree.

Table of Contents:
CHAPTER 1 Economics  The History of Currency Types of Economic Systems Supply and Demand Business Terminology CHAPTER 2 Finance Introduction Understanding the Functions of Money in Business The Financial System Discuss Financial Markets and Investments Types of Investments Explain the Role of Strategic Planning in Financial Management Describe Strategic Planning The Strategic Planning Process Define the Organization's Vision and Mission Statement  Assess the Organization's Competitive Position Set Organizational Goals and Objectives Create Strategies for Attaining and Sustaining a Competitive Advantage Develop an Action Plan for Implementing the Strategies Monitoring the Strategic Plan Open for Business in the Real World Chapter Summary  Discussion Questions Business Terminology References CHAPTER 3 Accounting  The Language of Business GAAP Accounting Terms The Accounting Equation Financial Statement Journal Entries Debits and Credits  Systems of Accounting Taxes Business Terminology CHAPTER 4 Marketing Introduction Marketing Your Products and Services Marketing Terminology The Marketing Research Process The Four P's of Marketing Product Life Cycle (PLC) Digital Marketing Wrapping Up… Business Terminology Discussion Questions Learning Activities CHAPTER 5 Management What is Management? Basic Management Functions Management Skills Vision and Mission Statements Planning Management Versus Leadership Leadership Types of Leadership Management Communication Human Resource Management  Role of HR in Organizations  Employee Recruitment  Selection  Training  Retention  Evaluation Wrapping Up… Business Terminology Discussion Questions Learning Activities Case Study: To unionize or not to unionize? CHAPTER 6 Informatics The History of the Future  What is a Computer?  The Language of a Computer  Business Applications  Business Terminology  Citations CHAPTER 7 Healthcare Administration Understanding Finance Unique Aspects of Healthcare Finance Role of Finance in Healthcare Organizations Levels of Care What Is Long-Term Care? Long-Term Care Services and Providers Paying for Long-Term Care Business Terminology


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Product Details
  • ISBN-13: 9781792473067
  • Publisher: Kendall/Hunt Publishing Co ,U.S.
  • Publisher Imprint: Kendall/Hunt Publishing Co ,U.S.
  • Height: 277 mm
  • No of Pages: 277
  • Spine Width: 10 mm
  • Weight: 467 gr
  • ISBN-10: 1792473060
  • Publisher Date: 01 Jan 1753
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: Every Career Is a Business
  • Width: 211 mm


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