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A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success

A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success

          
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About the Book

In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into business strategy, leadership, and social marketing. From "happy leadership" concepts to assessing well-being through artificial intelligence, the chapters illuminate how fostering a positive, engaged workplace enhances productivity, loyalty, and organizational resilience. Whether you are a leader, entrepreneur, or academic, this comprehensive guide provides actionable strategies to create happier teams, engage communities, and ultimately achieve lasting success in today's complex, global environment.

Table of Contents:
Contents – Contributors – Preface – Introduction - RAFAEL RAVINA-RIPOLL,VICTOR MERCADER, ADELA BALDERAS-CEJUDO AND ESTHELA GALVÁN-VELA - Towards A Definition Of Happy Leadership: The Need For A New Agenda In Management - FRANCISCO FERNÁNDEZ-FERRERAS AND ANA MORENO-ROMERO. - Job Satisfaction And Its Relation To Individual Productivity - DAVID ALMORZA-GOMAR,RAFAEL RAVINA-RIPOLL,ARACELI GALIANO-CORONIL AND CRISTINA RALUCA GH. POPESCU - Game Theory And Happiness Management - FERNANDO RUBÉN GARCÍA-HERNÁNDEZ - Artificial Intelligence And Well-Being Assessment: An Application In Personality Psychology - JAVIERMARTÍNEZ-FALCÓ, EDUARDO SÁNCHEZ-GARCÍA AND BARTOLOMÉ MARCO-LAJARA - Scientific Knowledge Structure On Happiness Management In Business Domain: An Exploratory Bibliometric Review - FERNANDO PINTO-FERNÁNDEZ, ALFREDO CABEZAS-ARES AND MARÍA JESÚS DELGADO-RODRÍGUEZ - Healthcare Utilization And Tobacco Consumption Behaviours: An Analysis Of Age-Specific Cohorts For Europe - ARTURO-JULIÁN ABELLÁN-SEVILLA AND MARTA ORTIZ-DE-URBINA-CRIADO - Measuring Happiness At Work: The Atrium Group Case - REGINA NAOMI PEREIRA-MAZZI AND HEITOR ROMERO MARQUES - Happiness And Purpose: How To Break The Cycle Of Procrastination Andresignify - MARIA FERNANDA GUEVARA-SEGARRA, GABRIELA GUEVARA-SEGARRA AND JORGE ANTONIO PÉREZ-TORRES - Free Trade Agreements And Welfare Economics: A Review - ROSA ANAYA-AGUILAR, EVA ROSEL, MANUEL BRAVO, PAULA ANAYA-BAREA AND CARMEN ANAYA-AGUILAR - Pursuing Happiness: Reducing The Risk Of Fatigue In Workers Of A Small Construction Company In The Fitting Out Of A Dental Practice - PEDRO CUESTA-VALIÑO, PILAR YUSTRES-DURO, LAURA MELENDO RODRÍGUEZ-CARMONA AND ESTELA NÚÑEZ-BARRIOPEDRO - University Entrepreneurship In Spain And Happiness Management - JUDITH JOSEFINA HERNÁNDEZ-GARCÍA DE VELAZCO AND ANA CECILIA CHUMACEIRO-HERNÁNDEZ - Organizational Vision On University Happiness. A Retrospective Inperspective - FABIÁN CUESTA-ASTUDILLO, IRENE BUELE- NUGRAAND LUIS BAYARDO TOBAR-PESÁNTEZ - Risk In The Health And Wellbeing Of Ecuadorians: Predicting Alcohol Consumption Based On Lifestyle, Using Machine Learning - PEDRO CUESTA-VALIÑO, AZUCENA PENELAS-LEGUÍA, JOSE MÁRIALÓPEZ-SANZ AND RAFAEL RAVINA-RIPOLL - Happiness And Prosocial Behaviour In Europe. Comparative Study Between Countries And According To Gender And Age - DOROTEA DE DIEGO- ÁLVAREZ AND ALBA ROSA ARAUJO-ABREU - Indicators For Happiness: Is There Any Similarity Among Them? Ranking Of Spain - SOFÍA BLANCO-MORENO, ARACELI GALIANO-CORONIL AND EDUARDO AHUMADA-TELLO - The Mediterranean Diet From The Perspective Of Social Marketing And Happiness - ANTONIO RAFAEL FERNÁNDEZ-PARADAS AND MERCEDES FERNÁNDEZ-PARADAS - Source Of Happiness: Festivities And Celebrations To Mark The Centenary Of The Gas Industry In France And The 50th Anniversary Of The Société Technique De L'industrie Du Gaz (1924) - MARIO ALBERTO ALTAMIRANO-SALAZAR, ESTHELA GALVÁN-VELA AND RAFAEL RAVINA-RIPOLL - Bibliometric Analysis And Network Mapping In Happiness At Work And Happiness Management Research: Trends And Perspectives In Organisational Well-Being


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Product Details
  • ISBN-13: 9783034352420
  • Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften
  • Publisher Imprint: Peter Lang AG, Internationaler Verlag der Wissenschaften
  • Edition: New edition
  • Language: English
  • Weight: 417 gr
  • ISBN-10: 3034352425
  • Publisher Date: 13 Aug 2025
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 346
  • Width: 148 mm


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