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La Geometría del Diseño

La Geometría del Diseño

          
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About the Book

What do the Volkswagen Beetle, Mies van der Rohe's Farnsworth house, Cassandre's posters, Goya's Tauromaquia 20 engraving, and Notre Dame have in common? Each has a design that embodies a profound understanding of systems of proportion. Some excellent ideas fail because the designer fails to understand the visual principles of geometric composition. This book offers a visual explanation of classic systems of proportion that includes close analyses of 40 posters, objects, and buildings whose use of proportion has withstood the test of time.

¿Qué tienen en común el Escarabajo de Volkswagen, la casa Farnsworth de Mies van der Rohe, los carteles de Cassandre, el grabado Tauromaquia 20 de Goya y la catedral de Notre Dame? La comprensión profunda de los sistemas de proporción que refleja su diseño. Algunas ideas excelentes fracasan en su ejecución porque el diseñador no comprende adecuadamente los principios visuales de la composición geométrica. Este libro pretende explicar dichos principios de manera visual a través de un esclarecedor repaso de los sistemas de proporción clásicos (como la sección áurea y la secuencia Fibonacci, los rectángulos raíz, las ratios, la interrelación de las formas o las líneas reguladoras), y por medio del análisis pormenorizado de 40 diseños de carteles, objetos y edificios cuyo agudo sentido de la proporción ha legitimado el paso del tiempo. Si bien el análisis geométrico no aborda el contexto cultural en que se ha producido un diseño, sí que resulta increíblemente iluminador respecto a los principios compositivos y permite valorar la primera respuesta ?intuitiva? del receptor. La geometría del diseño no pretende cuantificar la estética a través de la geometría, pero sí analizar el papel que la simetría, el orden y el equilibrio visual desempeñan en el arte y el diseño para enseñarnos a reconocer el funcionamiento de estos principios y ayudarnos a aplicarlos eficazmente en nuestro propio trabajo.
About the Author: Kimberly Elam is a graphic designer and a professor in the department of graphic communication at the Ringling College of Art and Design. She specializes in typography, visual system design, and design pedagogy, and is the author of various books on design, including Typographic Systems of Design.


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Product Details
  • ISBN-13: 9788425226380
  • Publisher: Editorial Gustavo Gili
  • Publisher Imprint: Editorial Gustavo Gili
  • Height: 229 mm
  • No of Pages: 144
  • Spine Width: 13 mm
  • Weight: 462 gr
  • ISBN-10: 8425226384
  • Publisher Date: 01 Sep 2013
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Sub Title: Estudios Sobre La Proporción Y La Composición
  • Width: 1905 mm


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