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Les Discours d''accompagnement Du Changement

Les Discours d''accompagnement Du Changement

          
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About the Book

Différentes disciplines se sont intéressées à la manière d'accompagner l'innovation en entreprise, pour optimiser sa mise en oeuvre. De ces analyses sont ressorties plusieurs méthodes, et plusieurs outils. Au cours de cette étude, nous avons choisi de nous concentrer sur l'un d'entre eux, à savoir les discours d'accompagnement du changement. Conçus pour présenter une innovation, les usages qui en découlent, et les bénéfices qui en ressortent, ces discours sont souvent qualifiés de technicistes, présentant l'objet technique comme la solution, en célébrant l'idée mème de progrès et de modernité. Nous tenterons de comprendre comment la communication peut s'avérer ètre un outil indispensable à la mise en oeuvre d'une innovation au sein d'une organisation. Pour cela, nous nous attarderons sur les discours d'accompagnement du changement technique visant à préparer les individus à recevoir le changement technique. Nous tenterons de comprendre pourquoi le travail d'accompagnement du changement nécessite de saisir la complexité de l'organisation, et de comprendre les représentations sociales que les individus ont des techniques en général.


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Product Details
  • ISBN-13: 9786131573606
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Height: 229 mm
  • No of Pages: 176
  • Series Title: Omn.Univ.Europ.
  • Weight: 267 gr
  • ISBN-10: 6131573603
  • Publisher Date: 28 Feb 2018
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 152 mm


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