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Levi Strauss & Co.

Levi Strauss & Co.

          
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About the Book

When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that his business would become one of the world's largest clothing companies. Levi Strauss & Co. started with imported clothing, bedding, and notions to supply the many small stores serving the Gold Rush and the expanding American West. By 1873, he and partner Jacob Davis invented the very first blue jeans, which were soon worn by working men from Los Angeles to Laramie. Strauss parlayed his business acumen into social progress by giving back to his community and embedding a company culture committed to positively impacting society. In this spirit, the Levi Strauss Foundation was created after World War II, formalizing the philanthropic work started by Strauss himself a century earlier. All the while, the company has evolved with successive generations of family owners, expanding product lines to meet the ever-changing needs of consumers around the world.


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Product Details
  • ISBN-13: 9780738555539
  • Publisher: Arcadia Publishing (SC)
  • Publisher Imprint: Arcadia Publishing (SC)
  • Depth: 13
  • Language: English
  • Returnable: Y
  • Spine Width: 10 mm
  • Width: 166 mm
  • ISBN-10: 0738555533
  • Publisher Date: 29 Oct 2007
  • Binding: Paperback
  • Height: 231 mm
  • No of Pages: 128
  • Series Title: Images of America (Arcadia Publishing)
  • Weight: 322 gr


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