The changemaker's guide to catalysing environmental behaviour change for a healthy future.
To tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act.
From hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrolment form tweaks - shifting the behaviour of millions for the better is possible.
Based on decades of research into what drives behaviour change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behaviour change initiative - from choosing the right audience and uncovering what drives their behaviour, to designing, prototyping, testing, and implementation.
Clear instructions and real-world examples empower you to apply hundreds of behavioural science solutions including:
- Using social norms to spread positive environmental behaviours
- Selecting and testing stories, metaphors, and values to frame information for each audience
- Catalysing action by aligning your initiative with your audience's personal and social motivators
- Breaking bad habits and building positive ones
- Capturing your audience's attention and reducing barriers to action
- Connecting people with nature and building empathy for the environment and its inhabitants.
Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviours and mindsets toward positive environmental outcomes and a better future for all.
Table of Contents:
IntroductionSection 1: The Making Shift Happen Process
Process Chapter 1: Foundations with Karina Mudd
Process Chapter 2: Initiate with Karina Mudd
Process Chapter 3: Uncover with Nicole Hilaire
Process Chapter 4: Design
Process Chapter 5: Implement
Process Chapter 6: Methods with Nicole Hilaire
Section 2: The BEHAVIORAL Building Blocks™
Building Block Chapter 1: Highlight norms to leverage BELONGING
Building Block Chapter 2: Make it EASY
Building Block Chapter 3: Cultivate powerful HABITS with Nicole Hilaire and Susan Schneider
Building Block Chapter 4: Activate ATTACHMENT
Building Block Chapter 5: Design it to be VIVID
Building Block Chapter 6: Leverage our need for consistent IDENTITY
Building Block Chapter 7: Empower through active OPTIMISM with Karina Mudd
Building Block Chapter 8: Judiciously use REWARDS with Nicholas Janusch and Susan Schneider
Building Block Chapter 9: Frame for the appropriate ASSOCIATIONS
Building Block Chapter 10: Expanding the self to ensure nature's LONGEVITY with Jess Beebe
Conclusion
References
Acknowledgments
Index
About the Authors
A Note About the Publisher
