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Managing Small Business: An Entrepreneurial Emphasis

Managing Small Business: An Entrepreneurial Emphasis

          
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About the Book

Backed by a loyal following, MANAGING SMALL BUSINESS: An Entrepreneurial Emphasis, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, MSB remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), MSB combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, MSB continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. MSB also captures the excitement of small business with multimedia tools such as "Small Business School" video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that MSB is the book that students retain long after the course is over.

Table of Contents:
PART I: ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY. 1. The Entrepreneurial Life. 2. Integrity And Ethics Of Entrepreneurship. PART II: STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS. 3. Starting The Business. 4. Franchises And Buyouts. 5. The Family Business. PART III: DEVELOPING THE NEW VENTURE BUSINESS PLAN. 6. Creating Business Plans. 7. The Marketing Plan. 8. The Organization Of The Business. 9. The Location Plan. 10. Projecting Financial Requirements. 11. A Firm's Sources Of Financing. 12. The Harvest Plan. PART IV: FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES. 13. Customer Relationships. 14. Product And Supply Chain Management. 15. Pricing And Credit. 16. Promotional Planning. 17. Global Marketing. PART V: MANAGING GROWTH IN THE SMALL BUSINESS. 18. Professional Management And Leadership. 19. Human Resource Management. 20. Operations Management. 21. Risk Management. PART VI: UNDERSTANDING WHAT THE NUMBERS MEAN. 22. Managing Assets. 23. Evaluating Financial Performance.


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Product Details
  • ISBN-13: 9780324662894
  • Publisher: Cengage Learning, Inc
  • Publisher Imprint: South-Western
  • Edition: 14th international ed
  • Language: English
  • Spine Width: 25 mm
  • Weight: 1521 gr
  • ISBN-10: 0324662890
  • Publisher Date: 26 Mar 2008
  • Binding: Paperback
  • Height: 274 mm
  • No of Pages: 768
  • Sub Title: An Entrepreneurial Emphasis
  • Width: 213 mm


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