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Managing Visitor Attractions

Managing Visitor Attractions

          
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About the Book

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood -- such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand management. Divided into five parts, the book tackles the following core topics: * the role and nature of visitor attractions * the development of visitor attraction provision * the management of visitor attractions * the marketing of visitor attractions * future issues and trends With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Table of Contents:
Part 1 Introduction: The Role and Nature of Visitor Attractions; Chapter 1 The Nature and Role of Visitor Attractions, Anna Leask; Chapter 2 Interpreting the Development of the Visitor Attraction Product, Stephen Wanhill; Part 2 Developing Visitor Attraction Provision; Chapter 3 Attraction Failure and Success, Steven Richards, Keith Wilkes; Chapter 4 Economic Aspects of Developing Theme Parks, Stephen Wanhill; Chapter 5 The Role of Visitor Attractions in Peripheral Areas, Bruce Prideaux; Chapter 6 Visitor Attraction Development in East Asia, Joan Henderson; Chapter 7 Transport to Visitor Attractions, Derek Robbins, Janet Dickinson; Part 3 The Management of Visitor Attractions; Chapter 8 Authenticating Ethnic Tourism Attractions, Philip Feifan Xie, Geoffrey Wall; Chapter 9 Rediscovering the Imagination: Meeting the Needs of the ‘New’ Visitor, Voase Richard; Chapter 10 Managing Visitor Impacts, Brian Garrod; Chapter 11 School Excursion Tourism and Attraction Management, Brent W. Ritchie, Neil Carr, Chris Cooper; Chapter 12 Managing Temporal Variation in Visitor Attractions, Philip Goulding; Chapter 13 Managing Gardens, Dorothy Fox, Jonathan Edwards; Chapter 14 Interpretation and Attractions, Gianna Moscardo, Roy Ballantyne; Chapter 15 Management Challenges for Religion-Based Attractions, Myra Shackley; Chapter 16 Managing Human Resources in Visitor Attractions, Sandra Watson, Martin McCracken; Part 4 Marketing Visitor Attractions; Chapter 17 Marketing Challenges and Opportunities for Heritage Tourism, Stephen W. Boyd; Chapter 18 Marketing and Managing an Attraction Over Time: The Case of Hagley Park, Christchurch, C. Michael Hall; Chapter 19 Theme Park Pricing in a New Century: The Central Florida Market Revisited, Bradley M. Braun, Mark D. Soskin; Chapter 20 Marketing Visitor Attractions: A Collaborative Approach, Alan Fyall; conclusion Conclusion, Alan Fyall, Brian Garrod, Anna Leask, Stephen Wanhill; endnote Endnote, Terry Stevens;


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Product Details
  • ISBN-13: 9781136381270
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Routledge
  • Language: English
  • ISBN-10: 1136381279
  • Publisher Date: 03 Nov 2009
  • Binding: Digital (delivered electronically)


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