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Marketing for Architects and Engineers

Marketing for Architects and Engineers


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International Edition


About the Book

Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.


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Product Details
  • ISBN-13: 9780419202905
  • Publisher: Taylor & Francis
  • Publisher Imprint: Taylor & Francis
  • Height: 234 mm
  • No of Pages: 148
  • Series Title: English
  • Weight: 218 gr
  • ISBN-10: 0419202900
  • Publisher Date: 07 Nov 1996
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 156 mm


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