The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing performance. With the advent of C-19 the world has shifted irrevocably to digital. So by understanding digital, and as part of the marketing whole, you will be more effective.
The book is packed with practical insights to optimise search, advertising and social media performance. It summarises the digital landscape, key media, and thus helps you better plan where to invest. It also highlights lots of tools to analyse and boost performance, and manage and automate digital marketing activities such as email marketing. The book fits like a jigsaw piece with the original practical guide to help you address all key marketing challenges. In addition, it helps you understand the 'big picture', and work with colleagues to lead and maximise the benefits to your organisation. You'll find it invaluable to help your business survive through, and thrive beyond, the C-19 lockdown.
Table of Contents:
Introduction |
The changing digital landscape |
Digital marketing strategies |
Succes factors for search engine optimisation |
Success factors for search engine marketing |
Prominent digital and social media services
Success factors for social media marketing |
B2C vs. B2B marketing |
Email marketing |
Mobile applications |
Integrated marketing |
Success factors for integrated digital marketing |
Marketing automation |
Organising the marketing function |
Managing digital marketing |
The future role of marketing
