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Marketing & Sales ROI

Marketing & Sales ROI

          
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About the Book

In a business environment of constant transformation, companies risk getting lost in strategic moves that take them nowhere. Digital transformation, omnichannel markets, and constant change in technology and behaviors, are only some of the challenges managers are facing today. There is truth to this, but exactly how true is it for your organization? It is time to focus on accountable monetary results. Are you, or your company, prepared to do it?

This book will help you reorient business processes aiming to prioritize the real economic value behind commercial campaigns, marketing projects, and all sorts of intangibles evaluation, from managing stakeholders to implementing sustainability programs. This results-driven methodology, once put into practice, returns executives' and managers' focus to ensuring that every activity yields measurable value and contributes to the success of the organization.

Written by the same author of ROI Marketing: The New Performance Standard, this book describes a model with which you will be able to do an economic validation of projects prior to investment, generate predictive models, monitor monetary impact, and gather business intelligence that will improve processes and overall profitability. With this valuable guide, C-level executives, managers, and their teams are empowered to ensure their businesses' success
About the Author:

Pablo Turletti, CEO of ROI Marketing Institute, created the ROI Marketing Matrix to help businesses shift from focusing on individual activities to prioritizing results and profitability. In his work as a consultant, lecturer, and presenter, Turletti has studied best practices in the world of marketing to help his clients-organizations located around the world-increase their bottom lines and implement accountability processes for sales and marketing campaigns.

Bringing many years of corporate experience from several industries to his organization, Turletti has become an internationally respected expert in sales and marketing management and profitability. He has worked with multinational companies, governments, and not-for-profit organizations. Several European business schools, use Turletti's ROI Marketing Matrix in their curricula and he frequently speaks at most relevant sales and marketing events in different countries.


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Product Details
  • ISBN-13: 9781532883538
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 276
  • Spine Width: 15 mm
  • Weight: 371 gr
  • ISBN-10: 1532883536
  • Publisher Date: 19 Oct 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: What Is It Good For?
  • Width: 152 mm


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