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Mass Communication: Living in a Media World(English)

Mass Communication: Living in a Media World(English)

          
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About the Book

First year undergraduate students of mass communication, mass media and media literacy.



Table of Contents:
Part I. Introduction to the Media 1. Living in a Media World Levels of Communication Elements of Mass Communication Evolution of the Media World Understanding the Media World 2. Mass Communication Effects: How Society and Media Interact History of Media Effects Research Effects of the Media in Our Lives Theories of Media and Society Media, Politics, and Society 3. The Media Business: Consolidation, Globalization, and the Long Tail The Development of the Media Business in the United States Big Media: The Conglomerates Media Economics and the Long Tail Who Controls the Media? Part II. Print Media 4. Books: The Birth of the Mass Media The Development of the Book and Mass Communication Buying and Selling Books Books and Culture The Future of Books 5. Magazines: The Power of Words and Images The Development of a National Culture The Magazine Business Magazines and Modern Society The Future of Magazines 6. Newspapers and the News: Reflection of a Democratic Society Inventing the Modern Press The News Business News and Society The Future of Newspapers Part III. Electronic Media 7. Audio: Music and Talk Across Media History of Sound Recording and Transmission Music, Youth Culture, and Society From Singles to Digital Downloads: Making Money in the Recording Industry The Business of Radio The Future of Sound 8. Movies: Mass Producing Entertainment The Development of Movies The Movie Business Movies and Society The Future of Movies Movies and the Long Tail 9. Television: Broadcast and Beyond Television: Broadcast and Cable/Satellite From Broadcasting to Narrowcasting: The Changing Business of Television Television and Society The Future of Television 10. The Internet: Interactive and Mobile Media The Development of the Internet Computers as Communication Tools Social Media: Sharing Our Lives Online New Media and Online Entertainment The Internet and Society Part IV. Strategic Communication 11. Advertising: Selling a Message The Development of the Advertising Industry The Advertising Business Advertising in Contemporary Culture The Future of Advertising 12. Public Relations: Interactions, Relationships, and the News From Press Agentry to Professionalism The Business of Public Relations Public Relations and Society Part V. Regulation and Control of the Media 13. Media Law: Free Speech and Fairness The Development of a Free Press Protection of Individuals Controlling the Press Regulation of the Media Industry 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency Ethical Principles and Decision Making Ethics and News Ethics and Persuasive Communication Chapter 15. Global Media: Communication Around the World Media Ideals Around the World Going Global: Media Standards Around the World


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Product Details
  • ISBN-13: 9781483344737
  • Publisher: SAGE Publications Inc
  • Publisher Imprint: SAGE Publications Inc
  • Depth: 19
  • Height: 279 mm
  • No of Pages: 480
  • Series Title: English
  • Sub Title: Living in a Media World
  • Width: 215 mm
  • ISBN-10: 1483344738
  • Publisher Date: 04 Jun 2015
  • Binding: Loose-leaf
  • Edition: Revised edition
  • Language: English
  • Returnable: N
  • Spine Width: 16 mm
  • Weight: 850 gr


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