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Mass Communications and Media
Studies
Mass Communications and Media Studies
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About the Book

Mass Communications and Media Studies: An Introduction serves as a primary text for
media studies courses at two-year colleges. It briefly surveys the history of mass
communication media, discusses the current state of each medium, and anticipates the
future of mass media. Its focus is a broad survey of the mass media industry and the
role it plays in society, which distinguishes it from books that focus solely on
communications theory.
Mass Communications and Media Studies: An Introduction is comprehensive yet
concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-
week terms,. Written in an accessible and well-organized manner, and directed toward
a distinct yet sizeable (and currently underserved) student population, this textbook
should prove attractive to a great number of two-year college faculty members.

Table of Contents:
Acknowledgements A note to the reader... Chapter 1 Mass Communications and Contemporary Culture Chapter 2 Media Studies and Media Literacy Chapter 3 Advertising Chapter 4 Television Chapter 5 Radio and Music Chapter 6 Print Media Chapter 7 Movies and Video Chapter 8 The Internet Chapter 9 New Media Chapter 10 Disaggregation and Convergence Chapter 11 Mass Communications and the Legal Environment Chapter 12 Globalization Chapter Notes Glossary Index All


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Product Details
  • ISBN-13: 9789384052874
  • Publisher: Bloomsbury Publishing India Pvt.Ltd
  • Binding: Hardbound
  • No of Pages: 264
  • ISBN-10: 9384052876
  • Publisher Date: Aug. 2014
  • Language: English

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