Mass Communications and Media Studies: An Introduction serves as a primary text formedia studies courses at two-year colleges. It briefly surveys the history of masscommunication media, discusses the current state of each medium, and anticipates thefuture of mass media. Its focus is a broad survey of the mass media industry and therole it plays in society, which distinguishes it from books that focus solely oncommunications theory.Mass Communications and Media Studies: An Introduction is comprehensive yetconcise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms,. Written in an accessible and well-organized manner, and directed towarda distinct yet sizeable (and currently underserved) student population, this textbookshould prove attractive to a great number of two-year college faculty members.Table of Contents: Acknowledgements A note to the reader... Chapter 1 Mass Communications and Contemporary Culture Chapter 2 Media Studies and Media Literacy Chapter 3 Advertising Chapter 4 Television Chapter 5 Radio and Music Chapter 6 Print Media Chapter 7 Movies and Video Chapter 8 The Internet Chapter 9 New Media Chapter 10 Disaggregation and Convergence Chapter 11 Mass Communications and the Legal Environment Chapter 12 Globalization Chapter Notes Glossary Index All
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