Discover the strategies, tools, and technologies necessary for developing successful mobile learning programs In the modern, rapidly-expanding mobile learning environment, only clear guidelines and state-of-the-art technologies will stand up to the challenges that lie ahead. With a smart focus that combines a proven process with all-important strategies and practical applications, Mastering Mobile Learning stands as the most modern, comprehensive resource on the subject. It also features unique technical content previously unavailable among the literature of the mobile learning field. This book will help you turn concept into reality. This book will show you best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and—more importantly—the advantages of mobile learning strategies and technologies for 21st century business environments. The book provides: An overview of mobile learning, including evolving definitions and reasons for executives to embrace this approach A discussion of the business drivers of mobile learning, advice for creating a mobile learning content strategy, and easy ways to inexpensively launch mobile learning Valuable tips on how to use unique affordances of mobile devices to better serve your learners while they are on the go Information on the ROI of mobile learning, using mobile devices as research tools, and why training in mobile development is critical An overview of the technical aspects of the design and development of mobile learning Written by experts in this burgeoning field, Mastering Mobile Learning provides a roadmap for creating the most effective learning content, strategies, and applications possible.

Table of Contents:
Foreword xi Tony Bingham Preface xv Introduction 1 Chad Udell and Gary Woodill Part 1 Understanding Mobile Learning 5 1 Enterprise Mobile Learning: A Primer 7 Gary Woodill and Chad Udell 2 The Seven Shifts in Enterprise Learning 15 Gary Woodill 3 The Disruptive Nature of Mobile Learning 21 John Feser 4 Why Executives Should Care About Mobile Learning 31 John Feser 5 mLearning is not e-Learning on a Mobile Device 35 John Feser Part 2 Strategic thinking about Mobile Learning 43 6 The Six Ps of Mobile Learning Strategy 45 Chad Udell 7 The Business Case for Mobile Learning 59 John Feser 8 The New “Nomadism” as a Driver of Mobile Learning 69 Gary Woodill 9 Creating a Mobile Learning Content Strategy 73 Chad Udell 10 Seven Easy and Inexpensive Ways to Launch Mobile Learning 77 John Feser 11 Building Brand Advocacy Through Mobile Learning 83 Scott McCormick and Chad Udell 12 Developing a Mobile Management Strategy 89 Gary Woodill and Scott McCormick 13 Change Management Strategies for Mobile Learning 101 Scott McCormick Part 3 The Varieties of Mobile Learning Experiences 105 14 Categories of Mobile Learning Content 107 Gary Woodill and Chad Udell 15 Unique Affordances of Mobile Learning 111 Gary Woodill 16 Leveraging Geolocation to Make Your Content More Relevant 127 Chad Udell 17 Incorporating Multi-Touch and Gestures into Mobile Learning 131 Chad Udell 18 Storing Preferences and Inferring Intent in Mobile Learning Experiences 137 Chad Udell 19 Using a Mobile Camera as a Powerful Learning Tool 141 Chad Udell 20 Employing Mobile Device Sensors for Enhanced Learning Experiences 145 Chad Udell 21 Alternative Reality Games as Mobile Learning 149 John Feser 22 Using Mobile Games for Sales Training and Assessment 157 Chad Udell 23 Voice and Messaging for Mobile Learning 161 Chad Udell 24 Using Mobile Devices as Research Tools 165 Gary Woodill 25 Performance Support as a Form of Mobile Learning 171 Gary Woodill 26 Mobile Learning in “Third Spaces”: The Move to Alternative Workspaces 175 Gary Woodill 27 The Impact of Mobile Learning on Assessment and Evaluation 179 Gary Woodill and Chad Udell Part 4 Design and Development Processes for Mobile Learning 185 28 Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile Learning 187 Gary Woodill 29 Ubiquity and Mobility as Design Considerations for Mobile Learning 191 Chad Udell 30 Design Considerations in Converting e-Learning to mLearning 199 Chad Udell 31 The Importance of Curation for Successful Mobile Experiences 205 Chad Udell 32 Selecting Tools for Mobile Learning Development 209 Chad Udell 33 Instructional Design Patterns for Mobile Learning 213 Gary Woodill 34 Creating Digital Publications for Mobile Learning 223 Heather Ford 35 Designing for Multiple Screens in iOS 229 Daniel Pfeiffer 36 Designing for Context 235 Chad Udell 37 Using Mobile Devices to Leverage Social Media for Learning 237 Gary Woodill 38 Responsive Design for Multiple Screen Formats 243 Chad Udell 39 Design Choices for Mobile Learning Management Systems 251 Gary Woodill 40 Maps 3.0: The New Route to Learning with Social Geospatial Data 255 Jim Ferolo 41 Using Push Notifications to Make Mobile Learning More Useful 265 Chad Udell 42 Improving Performance for Mobile Web and HTML5-Based Apps 269 Daniel Pfeiffer 43 Understanding the Experience API 277 Gary Woodill 44 Implementing Mobile Learning Metrics 281 Chad Udell Part 5 Managing and Delivering Mobile Learning Projects 285 45 Managing a Mobile Learning Project Implementation 287 Gary Woodill and Chad Udell 46 Security in a Mobile World 293 Chad Udell 47 Education and Training for Mobile Development 295 Jim Ferolo 48 Integrating Mobile Learning with Social Media 297 Adam Bockler 49 Budgeting for Social and Mobile Learning 305 Gary Woodill 50 Keeping Up with New Developments in Mobile Learning 311 Gary Woodill About the Authors 317 About the Contributors 319 About the Association for Talent Development 321 Index 323