Masters of Scale (Paperback) | Released: 25 Sep 2021

Product DescriptionOn his podcast Masters of Scale, Silicon Valley legend Reid Hoffman (founder of LinkedIn, investor at Greylock) sits down with the leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the 21st century. In this book, he draws on their most riveting, revealing stories to distil the counterintuitive secrets behind the most extraordinary success stories of our times. Through vivid storytelling and straightforward analysis, Masters of Scale distils their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a "squirmy no"? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to do the work to keep your profits and values aligned.) Based on more than 100 interviews, and incorporating new material never aired on the podcast, Masters of Scale offers a unique insider's guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business today.ReviewWhether you're at a startup or working to drive change within a large organization, the business principles in this book will help you deploy your strategy with creativity, integrity and realism. -- Satya Nadella, CEO, MicrosoftReid Hoffman has a talent for getting right to the heart of a business case and turning it into an unforgettable lesson. If you're scaling a company - or if you just love a well-told story - this is a book to savour. -- Bob Iger, executive chair, Walt Disney Co.A book to take with you into battle as you build a company or a career. It's full of enjoyable stories, but the killer feature is the sharp insights Reid draws out - specific, memorable, actionable mindsets. -- Reed Hastings, co-founder and CEO, NetflixTo lead with vision and heart, start by listening and learning from others. Using stories to teach lessons, this book is full of solid (and sometimes surprising!) advice that will help accelerate your journey. -- Angela Ahrendts, former CEO, Burberry, and former head of Apple RetailThe advice in this book is both principled and creative, rooted in true stories from a broad group of leaders at many stages of success and across many fields. A generous road map and framework for thinking more wisely about your own growing business. -- Shellye Archambeau, author ofUnapologetically AmbitiousAbout the AuthorReid Hoffman CBE is the legendary co-founder of LinkedIn and Silicon Valley serial investor, who currently serves on the boards of Airbnb and Microsoft, and was an early investor in unicorns such as Facebook, Flickr, Last.fm, Dropbox and Zynga. He is also aNew York Times bestselling author.June Cohen is co-producer of the Masters of Scale podcast. Prior to that, she headed up media for TED, building its digital media operations from the ground up, launching TED Talks on the Internet, the TED Open Translation Project and TEDWomen. Before that, June was VP of Content at HotWired.com, the pioneering website from Wired magazine.Deron Triff is co-producer of the Masters of Scale podcast. Prior to that, he served on the executive team at TED where he built nearly 100 partnerships that grew the brand's audience to over 100 million per month. He previously served as Vice President of Digital Ventures for PBS.