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Mechanismen der Skandalisierung von PR-Kampagnen im Kunstbetrieb

Mechanismen der Skandalisierung von PR-Kampagnen im Kunstbetrieb

          
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About the Book

Bachelorarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Universität Wien (Publizistik und Kommunikationswissenschaften), Sprache: Deutsch, Abstract: Das Problem, welches im Rahmen dieser Arbeit bearbeitet wird, bezieht sich auf die Annahme, ob man bei der PR Kampagne für die Ausstellung nackte männer des Leopold Museums aus dem Jahr 2012/13 von einem Konflikt mit PR-ethischen Grundsätzen sprechen kann und welche Mechanismen der Skandalisierung von PR-Kampagnen dabei, beziehungsweise generell im Kunstbetrieb, bedacht werden müssen. Weiterführend ist es notwendig abzugrenzen, welche Parameter aus Sicht der aktuellen PR-Ethik bestimmt werden müssen, sowie die spezifischen Dimensionen der Skandalisierung in PR-Kampagnen unter spezieller Berücksichtigung des Kunstbetriebs, um die Theorie auf das praktische Ereignis der Ausstellungskampagne übertragen zu können. Um diese Vermutungen klären zu können, wird im Rahmen dieser Arbeit der Versuch unternommen folgende Forschungsfragen adäquat zu beantworten: Wie werden in Medienskandalen, wie der Kampagne für die Ausstellung nackte männer, die strategischen Mechanismen der Skandalisierung integriert? Inwiefern erzeugte die PR-Kampagne des Leopold Museums eine Konfrontation mit den Grundsätzen der PR-Ethik und welche PR-Maßnahmen wurden diesbezüglich von dem Kunstmuseum unternommen? Die Arbeit gliedert sich in drei verschiedene Phasen der Argumentation, um zur praktischen Analyse des Problems anhand eines durchgeführten Experteninterviews und der Diskussion einiger aktueller Studien im Fachbereich der Museums-PR zu leiten. Einführend wird die begriffliche Bedeutung der Skandalisierung und deren Mechanismen anhand der Forschungsliteratur erörtert, um einen gefestigten Grundstein für die Übertragung in das praktische Beispiel liefern zu können. Darauf folgt die Thematik der PR-Ethik unter besonderer Berücksichtigung der Diskursethik nach Habermas, s


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Product Details
  • ISBN-13: 9783656589082
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3656589089
  • Publisher Date: 08 Feb 2014
  • Height: 210 mm
  • No of Pages: 76
  • Series Title: German
  • Weight: 113 gr


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